Consulting for your real estate business, with Morgan Carey, CEO of REW.

Morgan Carey posted this 10 2,933 Views

Now that things have finally started to slow down a bit after our record shattering $40,000,000 valuation on CBC's Dragon's Den this past week, it's time for me to get back to work. I posted our 12 days of Christmas promotion on my blog over here: and I've been getting a LOT of email inquiries regarding "how do I reach my goals" "what should I buy", "how much time do I need to get" "what can I expect as results" and many more. I'm doing my best to keep up but as they are one off's and so m...

Timing and Why I Joined Real Estate Webmasters

Michael Audet posted this 830 Views

I joined REW five months ago and I still get asked quite frequently why I left the WAV Group and joined Real Estate Webmasters.  If I had to simplify my decision down to a word, it would have to be “timing”.   Timing is the critical element for so many things we do, like when you buy a stock, when you sell, when you move, when you introduce a new product,, etc.  For me, when the opportunity arose at Real Estate Webmasters and I looked at the industry and REW and th...

REW Christmas Promotion : Celebrating The Largest Deal In History!

Morgan Carey posted this 9 8,557 Views

Update: The sales team leads say our sale on hours is too complicated (and because it's their nature to want to sell, they are pushing for even better deals for customers).  How they got me to say yes to this, I have NO IDEA - but here you go!  Design time: It turns out that because of our recent awesomeness in hiring, we have ZERO queue in design - so until further notice, I am going to authorize 20% off ALL design hours.  Programming: We're down to 2 week queue SO AWESOM...

The Dragons' Den / Shark Tank Effect On Traffic

Morgan Carey posted this 2,304 Views

I am sitting in our restaurant REWsters today, finally able to take moment to reflect on the events following two days of intense and very positive media attention we have received since landing the largest deal in Reality television history this past thursday on CBC's Dragon's Den.  All I can say is I am absolutely BLOWN AWAY! All the positive comments, tweets, facebook messages, shares, interviews (TV / RADIO / Newspaper) I mean it's just crazy! Of course as fans of the show we knew...

NAR Policy Changes Great News For the Industry

Michael Audet posted this 773 Views

During the recent NAR Conference in New Orleans, the NAR policy committee passed a number of significant changes, that impact all of us that work in the world of real estate data.  It's amazing to me how long it has taken to get some of these changes made but our industry, unfortunately, moves slow  It is that slowness that has made the real estate business an easy target for the big portals.   But, the changes approved by the NAR Board are important and a welcom...

Rackspace Outage Nov 12th

REW Steven posted this 1 1,267 Views

On November 12th at 13:51 CST Rackspace experienced an isolated issue in their core network. A small number of their customers were affected, including REW. The outage lasted about 90 minutes. In simple terms, a core network switch died and when the traffic failed over to the secondary switch it also died. Rackspace is investigating the incident to find ways to improve their network and processes to ensure this event is not repeated. REW Sysadmins were immediately notified of the outage...

Forget Volume - Focus on Quality

Michael Audet posted this 864 Views

I 'm really tired of hearing how brokers and agents can't compete with Zillow and Trulia in terms of web ratings and reach.  When I hear this it just reminds me about how much most people in the real estate industry don't understand what the real objective is in advertising on the Internet.  In my opinion, they have made the mistake of competing with these portal giants on terms that really don't mean much to their bottom line, web ratings. Internet Ratings Don't Matter During ...

The Truth About Improving Lead Conversion Rates

Michael Audet posted this 15 5,241 Views

Most real estate agents don’t get it!  That’s probably a socially incorrect statement but facts are facts.  If you look at some very believable statistics, from very reliable sources, we see that sales and success in real estate, like every other business, is a numbers game if you do certain things correctly and consistently.  That said, we all know that only a small percentage of people in the real estate industry make a great living?  Why?  It’s s...

What Is Your Technology Investment For 2015?

Michael Audet posted this 1 994 Views

If you ask the average real estate broker or agent what their technology investment is for 2015, they will tell you something like "as little as possible".  While that sounds logical at first, nothing could be further from what you need to do if you want to turn technology from an expense to an investment.  From our viewpoint, your technology should be providing you a return of at least 1000%, or a 1 to 10 multiple, if you are using it correctly.  At first glance that may seem...

My Visit to Google Toronto: REW Attends Google AdWords Masterclass

REW Anne posted this 1 1,413 Views

Last week I had the privilege of representing Real Estate Webmasters at a Google Partners Academy Training Event at Google’s Canadian HQ in Toronto. The office was just as I had imagined it: colourful, trendy, and fun. As Google Partners we felt like part of the extended family, treated to a hot breakfast buffet, snacks, and lunch in the gourmet cafeteria. I even got to use the event organizer’s Google Glass! What was the Google Masterclass about? When I wasn’t wanderin...