NAR Policy Changes Great News For the Industry

Michael Audet posted this 889 Views

During the recent NAR Conference in New Orleans, the NAR policy committee passed a number of significant changes, that impact all of us that work in the world of real estate data.  It's amazing to me how long it has taken to get some of these changes made but our industry, unfortunately, moves slow  It is that slowness that has made the real estate business an easy target for the big portals.   But, the changes approved by the NAR Board are important and a welcom...

Forget Volume - Focus on Quality

Michael Audet posted this 969 Views

I 'm really tired of hearing how brokers and agents can't compete with Zillow and Trulia in terms of web ratings and reach.  When I hear this it just reminds me about how much most people in the real estate industry don't understand what the real objective is in advertising on the Internet.  In my opinion, they have made the mistake of competing with these portal giants on terms that really don't mean much to their bottom line, web ratings. Internet Ratings Don't Matter During ...

The Truth About Improving Lead Conversion Rates

Michael Audet posted this 14 5,694 Views

Most real estate agents don’t get it!  That’s probably a socially incorrect statement but facts are facts.  If you look at some very believable statistics, from very reliable sources, we see that sales and success in real estate, like every other business, is a numbers game if you do certain things correctly and consistently.  That said, we all know that only a small percentage of people in the real estate industry make a great living?  Why?  It’s s...

What Is Your Technology Investment For 2015?

Michael Audet posted this 1 1,135 Views

If you ask the average real estate broker or agent what their technology investment is for 2015, they will tell you something like "as little as possible".  While that sounds logical at first, nothing could be further from what you need to do if you want to turn technology from an expense to an investment.  From our viewpoint, your technology should be providing you a return of at least 1000%, or a 1 to 10 multiple, if you are using it correctly.  At first glance that may seem...

My Visit to Google Toronto: REW Attends Google AdWords Masterclass

REW Anne posted this 1 1,528 Views

Last week I had the privilege of representing Real Estate Webmasters at a Google Partners Academy Training Event at Google’s Canadian HQ in Toronto. The office was just as I had imagined it: colourful, trendy, and fun. As Google Partners we felt like part of the extended family, treated to a hot breakfast buffet, snacks, and lunch in the gourmet cafeteria. I even got to use the event organizer’s Google Glass! What was the Google Masterclass about? When I wasn’t wanderin...

Top 5 Broker Technology Mistakes

Michael Audet posted this 1,598 Views

1.  Lack of Research      Having consulted in our industry for over 10 years I had the opportunity to see how many different real estate companies approached their technology selections and overall technology strategy.  What I noticed first was that most companies did very little research when selecting technology.   The research I am talking about is research with the people that will actually use the technology they choose, the agents and their customers. &n...

REW Marketing Services Now Offered on Non-REW Websites

REW Anne posted this 1,306 Views

That’s right! After taking the time to triple our Marketing department in the last year, the SEO and PPC teams at Real Estate Webmasters are ready for your projects! Whether you’re already an REW client who wants to apply our awesome SEO program to your other non-REW sites, or someone who has wanted to try out our PPC program without having to give up your current website, we have the marketing products, services, and bundles for you! We’re pleased to open our doors to ...

Getting Secure With HTTPS / SSL On REW Websites

REW Melissa posted this 2 1,993 Views

Google recently announced that it now gives a slight SEO boost to sites that utilize HTTPS encryption by default, with strongly implied plans to make this ranking signal even more important in the future. A ranking signal is essentially a factor within an algorithm, and search engines use hundreds of different ranking signals to determine exactly where each site deserves to rank. Search engines generally keep the specifics of these ranking signals under lock and key, until they want w...

SEO & Marketing Tips From The Pros

Michael Audet posted this 3 1,951 Views

Over the last few weeks, since joining Real Estate Webmasters (REW), I have had the chance to see successful SEO (search engine optimization) in action, as I have had the opportunity to hang out with some truly great real estate professionals as well as the SEO specialists in REW. Comparing a truly optimized SEO process to what most people might do in our business is like looking at the difference between a professional golfer and the weekend golfer. They just don't compare. In this artic...

5 Exciting New SEO Products Just Launched!

REW Melissa posted this 2 2,249 Views

Let's kick off August with something AWESOME! As part of our initiative to continue to improve our marketing services, we've developed a brand new line of flat-rate SEO products that allow you to pick only what you need—no more, no less. You choose the products that are right for your needs, and we deliver them, ensuring every last cent is well spent. You'll always know in advance exactly how we'll be utilizing your SEO investment. We're downright excited about this product line, b...