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Tell Them What They Want To Hear!

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I will usually start my listing presentation by letting clients know that as a professional my job is to give them my professional opinion.  Sometimes that means that what they hear from me may not be what they want to hear.  I let her know that I focus on Cedar Rapids IA Homes and am very comfortable with the market.

So, I go on a listing presentation on a home that has expired twice.  I show my comparables and my numbers are quite a bit lower than the listed price.  I ask how many groups have come through the home and she tells me about 25.  Yipes!  And it hasn't sold yet.

So I complete my presentation and her son is digging everything I have to say.  He even asks my opinion on some of the challenges with this listing so I share some things like it's…

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Posted: 1 year ago, Comments: 1, Average Rating: 8 Views: 207
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anoroc

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