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How do you pay tribute to a city that is as outstanding as Austin, Texas?

Well for starters, you move there ... and you call the city your home.

That's the easy part !  Who wouldn't want to live in a city that boasts
300 days of yearly sunshine, sparkling lakes, "round the clock"  
entertainment and a unique way of life that is described as "Austin Style."

No, my tribute had to draw parallels to the city's uniqueness. It had to be on
a scale much like the Ancients of Rome had done when they chronicled
their greatness by erecting the Seven Wonders of the World.

So here is my tribute ......

A satirical city glimpse called the Seven Wonders of Austin.

Not just a attitude piece, but a city showcase of some of the things that
promote the feeling…

I spoke with a colleague last week regarding targeted sales messages aimed at the luxury home buyer. Since he is a well known for his "Madison Avenue" advertising approach to selling real estate, I knew he would have a unique perspective on this subject and he would share it with me.  His name is Stan Barron.

He told me of a client who had contacted him with an all too familiar story.  A seller, after what seemed a long seven month listing period, was not satisfied with the level of marketing success afforded him by his previous listing agent - even though they were considered to be a top local marketer.

Long story short, Stan took over the listing - made two simple changes - and sold it in 50 days. What were these simple yet powerful changes he made…

As stated in an earlier blog, 800 lb. Gorilla in the Room, a successful marketing campaign has an obligation to push certain buttons for its targeted audience. 

Buyers and Sellers of real estate have similar buttons (other than the price point) and they need pushing too. Realtors are attempting to push those buttons.

A home that sells for at least $750,000 is considered to be a luxury home. This pricing range has always been an active one here in Austin because of the abundance of successful and affluent people that live here.

Realtors, who want to attract this demographic, must rely heavily on the Internet because they know this is the most likely search source medium used by this up-scale client.  In fact, 80% of all real estate transactions begin…

What do Phil Collins, Don Johnson, Tom Cruise and a 800 lb. Gorilla all have in Common?

Any successful marketing campaign has an obligation to push certain buttons. The audience has certain expectations, and to be successful, it must deliver on those expectations. But what about that 800 lb. Gorilla ? … more on that in a moment.

Let’s start a marketing campaign by creating a Blog. Let’s couple it with some creative search engine optimization techniques plus, initiate a pay per click program or wait - dare we resort to a viral marketing scheme.

While many may perceive these methods more as an art form rather than a science, the fact of the matter is, once you  master them they can be used over and over. They are only economically viable if and when they…