Time for a Change

Over the past several years I have noticed a change in client behavior.  They now seem to know a great deal about mortgages, products and especially interest rates.  In fact, most of the time they are calling me and quoting rates.  I attribute all of this to the internet.  Thanks to internet contributors, there is now a wealth of information available at the click of a button.    I have noticed that clients are spending weeks, sometimes months in an “Education Stage,” learning everything they can before they contact an agent or loan officer.

Since the environment has changed, I have to change.  I want to be the one helping educate these future buyers.  In the past I have depended on my referral partners to refer buyers to me.  With the new environment, I can give back. I would have the ability to refer out preapproved buyers to top notch agents.

The logical choice for me was to create a website focused on the Georgia mortgage market.  After a lot of thought and consideration, I figured out, not just any old website will do.  I wanted something different, useful and informative.  I wanted potential clients to have the ability to search for homes, ask questions and read about different products and changes in the mortgage industry.  I located a great web designer/SEO that I trusted to coach me down the right path and got to work.

I felt it was important to join REW, since I am new to blogging, link building and websites in general.  I have learned so much and wanted to thank all of you for your help!  It is important to me to give back, so I have been doing my best to answer any mortgage related questions in the REW forum.   I will continue to do so and look forward to learning more from everyone as well!
 

• Rate this Post!

  Select Your Rating:

  • 5 Stars (Excellent!)
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars (Poor)

• Share this Post

  Share With A Friend:

  Your Name Your Email

  Friend's Name Friend's Email

  Optional Message

  Send

• Print
• Social Bookmarking

  Add to Bookmarks: