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Nothing goes further than a personal recommendation or testimonial and here's why: 1) It comes from experience. This customer has seen how you operate and likes what they saw. They can share firsthand knowledge about you and your reputation as a Realtor. 2) It is unsolicited. They are sharing this information with anyone interested in finding a Realtor in your area. Just like they would give out the name of their favorite restaurant, barber or doctor who has given them good service, they are ... Read Full Post

As Realtors in Columbus, Ga., we have been inside a lot of homes and we know WOW factors when our clients see them. The problem is that sometimes they are good WOW factors and sometimes they are bad. As a seller, you need to know your WOW factors and what to do with them. It all boils down to the old saying: "Accent the positive, eliminate the negative and don't mess with Mr. Inbetween". Here is our advice for doing just that: Step One: Invite an honest friend or relative to meet you at the s... Read Full Post