Many REALTORS® building a website with the intent to get search engine rankings and buyer traffic tend to focus on broad search terms such as "My City" real estate or "My City" home search. While these terms are productive for the top 5 websites, they are a waist of time for the rest of us. It is more realistic to focus on a specific area such as a county, area of town (West Austin for example), school district, or neighborhood. Build a webpage dedicated to the area and work on installing quality information about the area on the webpage and then work on getting backlinks to this webpage. Backlinks can be obtained from blogging (trulia.com, zillow, realestatewebmasters.com, activerain.com, your own website, etc), guest articles (post blogs on other peoples websites with their permission), article submissions (Try ezinearticles.com), and press releases from websites like prweb.com. My personal approach to targeting areas has been to create individual websites for areas such as Lake Austin homes for sale, Lake Travis homes for sale, Avery Ranch homes for sale, Steiner Ranch homes for sale, Circle C homes for sale, and Austin luxury homes for sale as a few examples. Each of these Wordpress websites were cheap to build, have quality content, and have already begun to rank well after just months after their creation. Get a good IDX provider such as IDXbroker or iHomefinder to provide the property search on your website, get quality content on the site, and get some backlinks and you will be on your way!