You’ve likely heard that most home buyers today are referred to as “armchair buyers.” This means that the vast majority of st. johns county homes buyers today (some estimate as much as 90 percent) use the Internet to search for a new home. Therefore, your home’s description and photographs are the first impression of your property. Because of this, it is important to make sure the home description and accompanying photographs are attractive, informative and eye-catching.
Here is what to consider:
Quality of Photographs
Poorly lit photographs are one of the biggest problems of many home descriptions, while other photos just clearly aren’t relevant or eye-catching. One of the best ways to ensure quality home photos is to ask your realtor to take them during the day so natural light is on your side. Make sure all of the windows and blinds are open in the home for the photos, and clear all extraneous items out of the way before the photo is taken. Finally, look at the room from the eyes of a buyer and make any corrections or changes. For example, before your realtor takes a photo of your master bathroom, remove the garbage can, put fresh towels on the towel rack and close the toilet lid. It’s all about the small details when it comes to real estate photographs!
Avoid using language or verbiage that talks up your home in an unrealistic manner. For example, don’t claim to have the “best” property in the neighborhood unless you can actually back up that statement with facts. Be creative, but be truthful, and don’t exaggerate your home description.
One of the most important things to consider is the accuracy of the home description. Make sure all room measurements are accurate, and that any claims are verified. For example, don’t claim your home’s carpeting is a year old, when it is, in fact, three years’ old.