Selling income property is different from selling a home – think
of it as the difference between business-to-consumer marketing and
business-to-business marketing. So the normal staging process to
make your home more interesting to a buyer is not really going to
have the same impact. Rental property is separate, because it's
bought by investors who are qualified to look at income rather than
new paint. Generally the numbers mean a lot more to them than the
property itself.
There are many approaches for making your income property more
productive.
1. Find out what the same sort of homes are renting for. If you are
charging more than the average you will have problems getting
tenants, whilst below the average could mean you can increase the
rent therefore giving more income.
2. Invest in finishing the basement and rent it as a separate unit
or if there is plenty of outdoor space to the property what about
an extension to create an extra bedroom?
3. Find out what your rent payers want out of the property and ask
around to find out what tenants need in general. Laundry
facilities, in fact all kitchen appliances, could make the property
more rentable and bring in bigger rental fees.
4. Can you upgrade the insulation to lower the heating costs or
switch to a high-efficiency boiler that will save on heating
expenses?
You have finished the research, you know what the property income
is likely to be and you still would like to sell, then this is the
time to obtain a marketing plan which markets the property to its
best and appeals to the investor.
Here are the last jobs to cross off your to-do list before your
Calgary real estate income house is ready to be centre
stage on the open market:
• If you have rent payers in the property already, make sure you
take the time to speak to them about what is going on. It is
extremely rude and unfair on existing tenants if you don't.
• This is also a good chance to let your tenants know about their
greatest concern: what the future holds. One of the main
considerations is briefing them of the closing date you are aiming
for, so they know how much time they have if they want to or have
to find new accommodation.
• Even though property investors are more interested in the
financial implications of the property, this doesn't mean you don't
need to stage it well; the property still needs to look its
best.