Pursuing prospects and prettying up the property

There are two levels to drawing in potential homebuyers: initially attracting their attention to the property through successful marketing and then favourably presenting the home. The first level is often a hurdle for owners of Toronto condos and houses wishing to sell their property as they are often unaware of how to effectively market their properties. Indeed, contrary to popular belief, it is good marketing that distinguishes a home from the hundreds of others on the market rather than a house’s unique features. The beautiful home veiled in obscurity will gather no admirers, but a well-marketed home, whose benefits as well as its features are advertised, is more likely to draw buyers.

Meanwhile, a homeowner should make use of his or her realtor in order to discover which methods attract prospects. Interestingly, open houses and print advertising, the most common and obvious techniques used, are not very effective. Only one percent of homes are sold through open houses and three percent of Torontonians purchased their homes after seeing a print advertisement. Other methods for marketing a home can and should be detailed by the realtor.

Once the home has potential buyers, presentation is of paramount importance. An unclean or badly maintained property suggests to prospective buyers that the home has hidden defects and problems that would increase the total cost of ownership, thus dissuading potential buyers from making an offer. Should an offer still be made, the price is likely to be reduced, as homebuyers will leave themselves a larger margin of error for the cost of repairs.

In order to properly present the property, sellers should ensure all necessary repairs have been made and that the home’s interior and exterior appears neat and clean. In presenting a well-kept property, Toronto homeowners render their properties more enticing and inhibit doubts regarding the condition of the home, allowing the benefits of buying the home to supersede any reservations.

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