Eric Blackwell's Blog: All Categories

Well, i don't see much value in a contest without some daily updates as to what I am doing...

Most people think that SEO is all about secrets. The truth (at least mine anyway) is that it is about hard work! I am going to post DAILY to this blog showing readers what I am doing to BUILD AUTHORITY for my Greatest Real Estate Agent in the World entry on my blog.

First steps:

My first step was to offer people incentive to join me. Building authority means getting other people involved. See the link above to my post. I offer others CREDIT and ACCOLADES for success if they help me...SEO truly often boils down to relationships!

My second step was to start promoting. i posted about the contest on the Bloodhound Blog. Why? That would mean more competitors? Yes,…

Beechdale Place is a quiet, wooded new home development in Louisville Kentucky.  The REALTORS working with Beechdale Places developers have created the best of both worlds in how to market these wonderful new homes. Tergeo Builders have given The HKM Group (a team of agents at our office) the access and ability to use the latest technology to find home buyers in today's market. The HKM group in exchange is using some unique approaches to get the word out about this neat development.

Here's what they are doing:

Beechdale Place New Homes Blog - They are providing visitors with the latest happenings as homes are built. Notice that they are up to date with the latest lots that have been sold.

Louisville New Home Showcase - They have entered the development…

It was announced in several places, including here, that Yahoo is laying off "hundreds of its employees".

I have taken some time to think over why it is that Yahoo is laying off hundreds of people in an ever-growing industry (online search / online advertising). I mean think about it. This is an industry that is growing by leaps and bounds. if you can't make money in THIS environment, you must really not be good at business, right?

I mean, i get it if they were in the mortgage business, but they are not. So I went to Google and Yahoo in search of answers. All I needed to do was take a couple of screenshots of their home pages:

CAN YOU SEE THE DIFFERENCE?

Game. Set. Match for Google. Those who FOCUS on one thing very…

As part of my new years' resolutions, I have commited to introducing more of my agents to the world of Real Estate Webmasters and vice-versa. I work with the BEST REALTORS in Louisville, hands down. Stephanie Mattingly is a great example of what I am talking about. Great REALTORS win and she is a winner.

After 7 years of working for another REALTOR in Lexington and a career in marketing and as a stay at home mom, she and her husband both launched their own businesses at the same time. She went into real estate (he is an engineer by trade.) What sets her apart from many other agents is her creativity in getting exposure for her clients.

YouTube  -  An example of Stephanie's marketing savvy...

Step 1: When Stephanie lists a home, she creates a cool You…

As a parent of 4 kids, my comments about parenting have often been pretty pointed and heartfelt. I posted a while back about how ABC's "Extreme Home Makeover" team came to town and built a new home for the Hughes family. The home builders in the show were Joe and Rocky Pusateri. Their mom is an agent in our office.

Long story short, I found this really cool youtube video of Patrick and his dad, done by ESPN and thought I'd pass it along...(please be patient...it takes a minute to load -- long video)




Many can father a child, but it is a rare individual who can be a dad like this.

Hope you find it as heartwarming as I did. Read Full Post

One of my New Year's resolutions this year is to find more of our agents' listings that offer (in my opinion) true bang for the buck or are otherwise interesting to me and write about them. If you are looking for a condominium or patio home in Louisville, you may actually want to look outside of downtown Louisville. Crestwood Gardens is a new development of condos / patio homes in Crestwood Kentucky that offers an amazing alternative to downtown Louisville condo living and yet allows you to enjoy the carefree condo / patio home type of lifestyle that is more free from maintenance worries.

I am going to post the full listing of these condominiums in the "My Listings" section (another one of my new year's resolutions is to get a bunch of them listed here… Read Full Post

ABC's Extreme Home Makeover crew hit Louisville this week to build a home for Patrick Hughes and his family. If you've ever seen the Louisville marching band recently, then you know Patrick.His dad assists him in marching with the band by pushing him in a wheelchair. And he's not just doing that for show. Patrick plays a mean trumpet and piano, despite his disabilities. He was born with no eyes and a disability which confines him to a wheelchair because he cannot extend his arms or legs fully.

What is amazing about Patrick is that he (and his dad...) do not let this stop them. It is an amazing story of the love his Dad has for him and what you can accomplish when you put your mind to it.

ABC's started this last Wednesday and demolished the old house… Read Full Post

Maybe it's just me...but the current market "slow down" is being treated by MANY REALTORS as a road sign to "Slow down". IMO nothing could be further from the truth! it is in times like these that market share is gained, new ideas are forged and much is learned about the business.

A slow market is one where everyone else thinks that things are slow, so that the resourceful entrepreneur can have a field day. It clarifies WHO can truly market as oppposed to sell.



In our office, we use the phrase "OMG corner" to describe the feeling we get this time of year. You close the last deal that you have on the books right now and get lulled in to the sense that you have no more business in your book.

And you say "OMG--where's my next one coming… Read Full Post