Eric Blackwell's Blog: Real Estate Agents Only

Well, we finally did it! We rolled out a new Open House section last week for our site. The goal was to create a place for the 120 agents in our office to be able to post their open houses that would provide them traffic and exposure far beyond the levels of the Louisville Courier Cournal (local paper).

One nice thing about having 120 agents in your office is that they have a lot of open houses! Currently on our site we have 23 open houses scheduled for this weekend! Each open house has a date and time, brief decsription, driving directions and contact information for the showing agent in case people want to come early to view the properties.

One of the challenges of this project is keeping it current. We pull open houses currently from theMLS and enter…

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I really enjoy sharing some of the more creative things that some of the 120 REALTORS in our office do. They are amazing. One of the more unique and creative teams for us is the Medley - Sokoler Team. They are always coming up with new and inventive ways to effectively brand themeselves.

The funny part about a slower market is that it typically has one of two effects on people. Either they spend more time hanging out at the office and commenting on the economic weather, or they "double down" and use the available time to dig even harder to differentiate themselves. Bob called some of his favorite past clients, asked them to visit him at the office and as fast as you can say "Bob's your uncle." He created a testimonial video. Bob just sent me the ROUGH…

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Many of you know that I am not a fan of third party sites, like Trulia, Zillow, hey, even REALTOR.com for that matter. But there is one thing that is getting out of hand that needs to be addressed and the Realtor community made aware of.

Galen Ward wrote an excellent post on the Bloodhound Blog exposing Trulia for link hoarding in an effort to get the top spot on the search engines for many of the addresses in the country. The response to that has been the usual corporate spin of "what...us???" "We wouldn't do that!" and etc.

Then came the topper. One of the trulia guys had the gall to say that they were not returning the favor of a link because they didn't want us "spamming" them...WHAT?

Hey Trulia! as REALTORS it is OUR information. Who died and…

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Maybe it's just me...but the current market "slow down" is being treated by MANY REALTORS as a road sign to "Slow down". IMO nothing could be further from the truth! it is in times like these that market share is gained, new ideas are forged and much is learned about the business.

A slow market is one where everyone else thinks that things are slow, so that the resourceful entrepreneur can have a field day. It clarifies WHO can truly market as oppposed to sell.



In our office, we use the phrase "OMG corner" to describe the feeling we get this time of year. You close the last deal that you have on the books right now and get lulled in to the sense that you have no more business in your book.

And you say "OMG--where's my next one coming… Read Full Post

OK...Here's is my final rant on R.com...

It is really my own beef with semantics, but it is important in my view...

Enhanced listings on REALTOR.com

In my view we send you guys at REALTOR.com freshly minted new listing EVERY DAY off of the assembly line. They are COMPLETE with good descriptions, tons of data and more than a few photos. We do our best as REALTORS to market the home online....Then you guys go and and do this with them...





















You mangled the comments and reduce the photos to only one! Then we get a phone call from your sales team that says..."How about we put it back to original condition for say "$1,200 bucks a year" (hypothetical, but REAL example).

Tell me REALTOR.com ... is this truly…

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The Bloodhound Blog recently published one of their (IMO) funniest posts yet. I read Greg's blog for comic relief, but these guys and gals can truly write and have exhibited some real talent. This post was less writing and more graphic...ummm....literally! That graphic was hilarious! But also carried a message.

After reading the post, I felt inspired to write a post of my own. (see the comments of the link above).

While the message was funny, the point of it is pretty clear: to me. REALTOR.com is going to keep raising prices and offering little for the consumer in terms of solid information when compared to most individual REALTOR websites. My preference is for the local real estate agents to win here. Drastic changes are needed at R.com to turn this… Read Full Post