Eric Blackwell's Blog: Real Estate Agents Only
This is where I discuss the real estate business and online marketing topics of the day.
Real Estate Agents--Slow? Take Advantage!
Maybe it's just me...but the current market "slow down" is being treated by MANY REALTORS as a road sign to "Slow down". IMO nothing could be further from the truth! it is in times like these that market share is gained, new ideas are forged and much is learned about the business.
A slow market is one where everyone else thinks that things are slow, so that the resourceful entrepreneur can have a field day. It clarifies WHO can truly market as oppposed to sell.

In our office, we use the phrase "OMG corner" to describe the feeling we get this time of year. You close the last deal that you have on the books right now and get lulled in to the sense that you have no more business in your book.
And you say "OMG--where's my next one coming… Read Full Post
REALTOR.com - Enhanced Listings?
OK...Here's is my final rant on R.com...
It is really my own beef with semantics, but it is important in my view...
Enhanced listings on REALTOR.com
In my view we send you guys at REALTOR.com freshly minted new listing EVERY DAY off of the assembly line. They are COMPLETE with good descriptions, tons of data and more than a few photos. We do our best as REALTORS to market the home online....Then you guys go and and do this with them...

You mangled the comments and reduce the photos to only one! Then we get a phone call from your sales team that says..."How about we put it back to original condition for say "$1,200 bucks a year" (hypothetical, but REAL example).
Tell me REALTOR.com ... is this truly…
Read Full PostHow To Help REALTOR.com
The Bloodhound Blog recently published one of their (IMO) funniest posts yet. I read Greg's blog for comic relief, but these guys and gals can truly write and have exhibited some real talent. This post was less writing and more graphic...ummm....literally! That graphic was hilarious! But also carried a message.
After reading the post, I felt inspired to write a post of my own. (see the comments of the link above).
While the message was funny, the point of it is pretty clear: to me. REALTOR.com is going to keep raising prices and offering little for the consumer in terms of solid information when compared to most individual REALTOR websites. My preference is for the local real estate agents to win here. Drastic changes are needed at R.com to turn this… Read Full Post
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Eric Blackwell is Director of Technology for RE/MAX Properties East. He helps REALTORS reach and assist their clients using Technology and he is the Webmaster of www.HomesinLouisville.com.
Eric also consults on Search Engine Marketing issues and does Search Engine Optimization for select clients. Read More
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