All Blog Audiences Are Not Created Equal!
Posted Oct 12, 2007 @ 11:11 am, Viewed by 294 Visitors, Read 299 Times.
We talk about it a lot, & I thought it would be a good idea to start a thread regarding the different audiences for different blogs. Personally, I have 3 main blogs: REW, AR, & my personal blog (getting ready to add a second personal.) So...here's how I see audience, I'd love to hear what others think...
1) REW audience: technologically inclined Realtors primarily. Now....b/c of their SEO qualities, they also gain the audience of the general public. For instance, if you blog on a community in your city (that doesn't have a ton of competition for the terms) then you'll probably rank top 10 in Google fairly shortly. So...audience = tech savvy Realtors & Jon Q Public. A great place to blog about real estate "webmastering" & to put well thought out community profiles.
2) AR audience: Realtors, lenders, title, etc... that aren't necessarily technologically inclined. A good place to blog about Real Estate issues in general - and a good place to network w/ "other" (non REW) real estate professionals.
3) Personal Blog audience: I consider a personal blog one that you host on your own site, or one that you host independently of your site. Here's mine. Your personal blog is a great place for you to reinforce your brand to the general public & to let more of your personality shine. The audience for your personal blog is primarily the people that visit your website. As you blog, blog, and blog some more - the audience will take on a life of its own.
1) REW audience: technologically inclined Realtors primarily. Now....b/c of their SEO qualities, they also gain the audience of the general public. For instance, if you blog on a community in your city (that doesn't have a ton of competition for the terms) then you'll probably rank top 10 in Google fairly shortly. So...audience = tech savvy Realtors & Jon Q Public. A great place to blog about real estate "webmastering" & to put well thought out community profiles.
2) AR audience: Realtors, lenders, title, etc... that aren't necessarily technologically inclined. A good place to blog about Real Estate issues in general - and a good place to network w/ "other" (non REW) real estate professionals.
3) Personal Blog audience: I consider a personal blog one that you host on your own site, or one that you host independently of your site. Here's mine. Your personal blog is a great place for you to reinforce your brand to the general public & to let more of your personality shine. The audience for your personal blog is primarily the people that visit your website. As you blog, blog, and blog some more - the audience will take on a life of its own.
Eric Bramlett is the broker & co-owner of One Source Realty, an Westlake real estate brokerage. Eric has been an active Lake Travis real estate agent since 2003, and an active broker since 2005. Eric specializes in central, west, & downtown Austin, including central Austin condos. Eric considers himself somewhat of an online marketer wannabe, and writes an SEM blog.
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I am an Austin Real Estate broker & Realtor. I am co-owner of One Source Realty, an Austin Texas real estate company, and manage our web marketing.
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