301 (Re)directing Me Crazy?

It all started with an innocent question about 301 redirects and Google.  I had one url “301”d (as the cool kids say) from my old website to my current REW website when it went live.  My previous website had some relevant back-links - so there was some “Google love” there.  And a good man or woman knows never to turn down love from the big G. The way I understand it, that’s the most “organic” purpose of the “301” -- to tell the SEs "hey, I'm changing locations permanently but please don't forget about all that great content I had my at my old place".  That seems fair to me as long as your "previous place" is related to the current locale. 

In my case, the old website KoitzTeam.com was “301”d to KoitzGroup.com (the new site).  So, the way I think about it, KoitzTeam.com is dead but its links live on in KoitzGroup.com. 

But what about 301 re-directs not for the love of Google, but for the love of people?  Can I have both?  For example, my site covers a couple large jurisdictions but our group does the bulk of our work in an area in Montgomery County, MD called Bethesda.  For a large print-ad campaign we were running about Downtown Bethesda in “Bethesda Magazine”, I bought the domain name www.DowntownBethesdaLiving.com and, as you can see, “301”d it to KoitzGroup.com/downtown-bethesda.php.  Mind you this url came “straight off the rack” from Godaddy.  It had never received any love from Google in its short life.  Its sole purpose was/is to provide readers a memorable, one-click-stop to the area that they were reading about.  

So now I humbly leave the question to this consortium of great minds.  What’s the harm or possible implications of “301”ing “brand new” domain names relevant to the page you are “301”ing them to?     

Thanks in advance for the  “301” 411

 * And many thanks to John Allen for helping with some of my initial "301" questions.

Contributing Blogger - Kevin Koitz

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