Huge Savings on LECs.

Up to $5000 off

Exclusivity and Uniqueness was never this Affordable. But better Hurry Up because our Beautiful LECs are in High Demand and since they are Market Exclusive there can Only be One... Don't let a Competitor Rule YOUR Market with One of these Beauties

Hide This

Get a Custom iOS App

Our IDX App, Themed to suit your Brand

Get even more leads by using our mobile iOS App. Get a competitive Edge by finding yourself in the App-Store.

Hide This

Premium Sites

Yes Sir. Premium Sites.

Ever wondered what the difference between a Website and an Ultimate Marketing Tool is? Look no further, our Premium Sites and the right amount of determination is what it takes to get your business to the next level. Let us be your partner on your way to the Top.

Hide This

Dragon's Den

CEO Morgan Carey's $40 Million Deal!

He did it! Morgan Carey scored the largest deal in Dragons' Den and Shark Tank's history. $2 Million for 5% Greatness lies ahead for Real Estate Webmasters. Stay tuned for what happens next

Hide This

SEO & PPC

Save Thousands!

4 months of full service SEO for the price of 3! That’s a savings of $2,500! (Or save $10,000 USD if you buy a whole year). PPC: Buy 5 get the 6th free.

Hide This

Deciding Whether To Serve Wine At Your Real Estate Open House

1,014 Views

open_house_real_estate_liquor_350We've all seen it in the movies. Imagine a gorgeous house for sale, with every guest greeted by a smiling real estate agent, a warm handshake and a freshly poured glass of wine. Hollywood makes the notion seem glamorous but is it actually a good idea to serve alcohol at an open house?

First, we should mention that not all REALTORS® are allowed to serve alcohol at open houses. Some brokers, brands or MLS boards forbid it outright, while others frown on the practice heavily. And while any of these boards or organizations may squash your plans to serve liquor at an open house, they are often the least of your worries.

Local laws are an incredibly important consideration. A liquor license is often required for all events that are open to the public, like an open house, even if the drinks are complimentary. Most states will also hold you responsible for any DUIs or accidents that are caused as a result of drinking liquor that you served. It's absolutely crucial to ensure your open house is following all legal laws and that you know what your responsibilities are if something goes awry. Nobody has the time or money to waste on a lawsuit, so ensure you're following your local laws and have the appropriate insurance.

Serving alcohol at an open house also promotes loitering—for better and for worse. You may keep an interested buyer in your home longer and make them feel cozier, but you're likely to have the same effect on your average looky-loo too. It's possible you're simply wasting your time on someone who is feigning interest for an extra glass and cookie.

You'll want to watch out for the hospitality slippery slope too. If you're serving wine, your guests will subconsciously expect a light snack as well. Those who don't drink will want an equally appealing alternative. Guests may also recognize cheap wine choices, which shatters your illusion of class and style, and makes the gesture obsolete. With this common "go big or go home" attitude, serving wine at an open house can quickly become an expensive endeavor.

Finally, not everyone likes it. You may gain an extra hour or two of some people's time but many won't want to be in that environment, especially if there is any sort of abuse. Nobody wants to smell liquor on someone's breath in a business transaction, even if you only had a sip. Cultural, religious and personal preferences will make wine a turn off for a lot of individuals who just want to look at your house.

Overall, serving wine at an open house is rarely worth the hassle. Frankly put, people who are interested in buying your house won't be swayed either way by a sparkling glass of Rosé. If you're looking for a creative way to catch attention and give buyers something to nibble on, perhaps an afternoon tea is in order.

Comments

Enjoy this post? Why not share with friends or add a comment of your own?

Share your thoughts…