Market and Product knowledge

Many of the contestants in this contest whom I respect greatly, have some very interesting points of view.  Take Ryan Ward for example. In his article he says: "I suppose a good place to start would be an agent who really knows, understands and can explain the local real estate market to the client" which I began to cover in my first entry on this topic.

Of course advertising is a major factor of consideration. 

Now, let's talk about...

Market and Product Knowledge - I believe an agent must maintain a strong and thorough knowledge of their local real estate market. 

To accomplish this they must spend hours researching sales and listings, expired listings and withdrawn listings.  

They must also be familiar with the Financial market pertaining to loan programs currently being offered by lenders, both residential and commercial interest rates as needed, as well as economic and consumer trends.

Perhaps the best way to accomplish these items is to build a professional team of qualified individuals who specialize in these areas.  This allows the agent to provide this vital information for their customers while maintaining up to market information in these areas.

As you continue to read these posts, I believe you will notice a recurring theme.  That theme being, it takes a team of qualified individuals working for a common cause, the customer, to make this highly saught after title a reality.

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