Case Study-- How REW blog helped me own 9 of top 30 Rankings in Wilmington Fast
My Journey Back to REW after 2 Years and Wilmington NC
So a couple of years ago I bailed on the REW blog as it seemed there would be no dofollow links allowed. Maybe I misunderstood or maybe the policy evolved a bit since the initial announcement. I've learned a lot about SEO for Great Falls Virginia and Wilmington NC real estate since then. There's nothing like moving into a new market to force you to start over eh? You look at your options and do consumer research and decide what is most cost effective and efficient for getting leads to work with. And sometimes what is most cost effective is also most expensive. As they say in real estate one sale pays for it all :) That's the favorite line of any vendor in the industry.
My Current Experience Tapping into REW google juice for the Wilmington real estate market
In entering the new market in Wilmington NC I bought 2 cheapo template wordpress sites to begin adding content to. One was the classic AgentPress site that left me mad as heck....I thought I was getting a shiny website and all I got was a frame that I could not make look like the product that was marketed to us all. That one is for the Kure Beach real estate market. So now I know way too much about real estate websites in general....
I've written on Active Rain a lot the past couple of years since leaving my REW blog. Their localism product which is like a tag to place your hyperlocal articles in is useful--particularly to build links to your "real" website or blog. But other than that I've seen how the google juice at Active Rain is seriously small--negligible. Which brings me to this recent reminder ...in the moment NOW as we speak.
Google loves REW and gives it much authority when it links to websites. I know of nothing that compares and this week was a mindblowing example.
One of my new sites is http://wilmington-real-estate.com. I started blogging on it 2 weeks ago and before that had some painful learning about subdomains, etc. I was getting hardly any rankings for some prett nichey writing even after some Active Rain pieces that linked back. Then I whipped out my REW six shooter blog that I remembered was effective but I was just rusty on what it could do.
2 blog posts later on REW and look what rankings I've got for "landfall short sales wilmington".
It was only after 2 articles on my REW blog--very original with photos, etc.--that my website got bumped up big time for the search. And even the blog post on rew placed #10 immediately while Active Rain pieces chill at #28-30.
One tip is have pass through links to your REW site that is in turn linking to your main blog or website. For example I wrote a piece on Active Rain and it's main link was to the REW blog post to give it more credence as that was in my interest. So yeah...send links to REW...not just from REW to your site. It's a big deal from what I can tell. Of course the other tip is not to start of shooting for city state real estate but go sideways a bit using condo buildings, urban villages, popular neighborhoods or foreclosures or short sales within any of the above.
I have no problem sharing the knowledge as I haven't found 1 blogger in Wilmington that knows anything about it unlike N VA and DC where it's fierce competition by soooo many agents.
So goodbye Active Rain. Hello REW it's good to see you again.
Next Steps for Entering the Wilmington North carolina real estate market
- get the REW IDX on my primary site--it will be the 2nd MLS on my site so that will be interesting to see where that leads-- 2 separate IDXs on JustNewListings.com. It's just the beginning. More are coming soon.
- write original blog posts that link to specific blog tags or landing pages on my wilmington-real-estate.com site and on the new Wilmington section of JustNewListings.com where there will also be landing pages --custom work begins next week for it. Based on the past week it's going to be exciting.
I"ll be in touch. :)