The Secret Success to My Open House Strategy
Posted Nov 7, 2008 @ 3:32 pm, Viewed by 545 Visitors, Read 569 Times.In today's real estate environment, more than ever, open houses are an effective open house marketing strategy. But, just to advertise the home in the Sunday paper and post a sign is not enough. An effective marketing campaign for open houses will prove to be a very successful open house and hopefully bring buyers to the table.
My Open House Marketing Strategy
1. Stage and landscape should begin 7-10 days prior to the open house. Sellers need to understand the importance of curb appeal and presentation. Some nice fresh flowers in the kitchen, potted plants on the front porch, fresh baked cookies are all enhancements for an open house.
2. Place strategic open house signs 5-7 days before the open house stating the day and time of the open house. I have found this creates a lot of interest even before the open house.
3. Direct mail pieces to the neighborhood and adjoining neighborhoods to let everyone know. Neighbors will call their friends to tell them about the open house.
4. Marketing blitz to top Realtors to let them know to send their clients over to view this home.
5. Place open house banners on all the websites available days ahead of time. Buyers will see this online and start planning to attend and sometimes they even make an appt to see the home in advance.
6. Advertise in the newspaper days ahead and of course, post an ad for the day of the open house.
7. I always have comparable sales information to present at the open house.
8. Remove brochures from the brochure box out front and bring them inside. This will entice the buyers to come in rather than taking a flyer and driving away.
You can always check out Wilmington NC real estate for sale and weekly open houses on my website at cbbaker.com and the numerous other websites that I promote my listings on.
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You've made some good points.
#2 that's great if the city will allow it.
#8 sometimes I won't have flyers at all. I can't remember ever getting called from a flyer I handed out. If a buyer wants to know the facts of the home, I can supply them. It also makes buyers come into the home if they are interested, rather than sending in a child to pick up a flyer.
I just purchased a big easel and a cork board. I'll post a bunch of bank repo listings. It gets people to hang around a bit more.