Penetrating Affluent Markets
For those listing agents that deal with the affluent market segments in their area one thing consistently rings true no matter what area of the country you work in . . . high-end listings usually come through word of mouth. With every high end listing we get, we as real estate agents do almost as much to impress the client as we do to market the listing. This ensure that we are talked about among the circles of the elite. During the staging process, it is common to setup a decorative kiosk of relevant listing information and advertising materials. One effective additive to your display is an album of photographs showing the detail of property in every perspective i.e summer, winter, fall, early morning, late evening, etc.
Sound time consuming and expensive?
Not really. A service called ShutterFly.com will produce a quality, professional looking photo book for $13. The service targets gift giving families but can prove useful as a real estate marketing tool. With the service you upload the photos, tap out the descriptions and in a couple of days you have a quality document sure to impress. Exponentially increase the exposure by adding the website address to each page.