Search Phrases are Growing

Now I know some of you more advanced SEO types are probably aware of this trend already, I just wanted to drop-a-post putting it out there for others like me that are a little less "SEO Savvy".  Lately I have seen increased traffic in some of my longer keyword phrases in my analytics account.  Naturally, I go to my favorite keyword research tool to see what was going on and discovered that the search volume on my 4,5 and 6 word phrases  were up significantly when compared to some of the shorter terms that used to be the money makers.  The trend I am seeing is that users are beginning to abandon the use of short phrases for a more direct and efficient search using more words.

Right away I begin to theorize as to why users are increasing their use on more keywords in their search phrase.  Is it because of the depth and speed at which stuff is getting indexed?  I remember the way we used to search was to use a short phrase and then manually scan and click to do our own drill-down because we knew the information we were searching for would be too new or too specific for search engines to understand.  Or is it that search engines always indexed this way and users in general are just getting smarter and are making better use of more keywords?

In my opinion I think it may be a combination of both.  I have read in other blogs that the increase in use of long phrases vs. the shorter phrases is industry specific and speaks to the experience level of the consumer ion those industries.  Now in real estate we know that the majority of our customers are "bonded" to the internet which would explain why we are seeing this trend now.   Regardless of industry, it is only a matter of time before the entire internet consumer base are now using more specific search terms for the majority of their product searches.  We as website owners should realize this trend and market accordingly.

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