When being chased by a bear . . .

According to most SEO professionals I have read and followed, it is their advice to always write web content naturally on the subject (keyword term) you are targeting and the link juice will flow.  Other say that you should work on the title and just be sure you use the keywords a few times in your content.  I'm not so sure.

Where do we spend our time?

I listened to a pod-cast today where Mike Marshall (creator of the Theme Master LSI tool) talked about not spending your time on trying to figure out what Google is doing rather it more important to figure out what your competitor is doing and do it better. He used the analogy "When being chased by a bear, it is not important to out run the bear but to out run the others who are also being chased by the bear"

Getting to the point

So, obviously this guy is hawking his product right, but what he says makes a lot of sense.  Is it enough to write a good title, sprinkle in some keywords and let it fly or should we carefully analyze those that outrank us and try to figure out why that is?  Now I know the first thing to do is get links, but after that, I would have to think that some on-page SEO will be the real differentiator between you and those that outrank you. 

How do we analyse our competition?

Well that is the reason for my post.  I would like to hear how others do it.  What I have done so far was to add the SEO Quake to my firefox browser and look at the difference between myself and the competing page but there has to be something better.  When professional writers write for SEO, they probably do write naturally but I am sure that almost subconsiously things like keyword density, height, relevancy, supporting terms, h1 tags, bolded terms and other SEO practices are "naturally" flowing out of the writing.  With every real estate market being different (and the competition within them), how do the writers know how to write content that outrank competing pages? 

To put my question a little more clearly, is it worth it to use a page critic tool/service and if so, what are some good ones to use?

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