Maximize the Effectiveness of Postcard Marketing Campaigns

I periodically receive "just listed" marketing postcards in the mail, which seems like a good way for local agents to maintain "top of mind awareness" in their target area. In addition to achieving increased visibility, the postcards also help increase "word of mouth" advertising about a new listing. While postcards can be a cost-effective way to help spread the word about a new (or recently sold) listing, it's important to try to eliminate any factors that might hinder the postcard's effectiveness as a marketing tool. For example: If the message is at all difficult to read, because of a small font size, a lack of contrast between the background and the font color, or trying to cram too much information into a small space, then the percentage of people that actually read the postcard would drop. In marketing and advertising, it's often essential to instantly make a positive impression, attract attention, and to draw people into your message by making it inviting and effortless. An important quality control item to keep in mind when you create a marketing postcard, a real estate flyer, or an advertising message is the degree of readability -- especially if your target audience is over 45!