Gen-X Moms: Cautious Spenders Who Put Family First
Posted Jul 20, 2007 @ 1:18 pm, Viewed by 352 Visitors, Read 360 Times.
Two-thirds of mothers with children under the age of 12 today are part of Generation X (those born from 1965 to 1979).1 These are today's 28- to 42-year-old parents who are advertising- and finance-savvy — and who typically have a huge say in home purchase decisions. To better understand this market, take a quick look at these insights.
1. U.S. Census Bureau
2. "Gen-X Parents 'R' Us," by Susan Gregory Thomas, babble.com*, published April 30, 2007, and accessed June 7, 2007.
3. "Gen X Mothers - Educated Harriets," by Jane Genova, Executive and Marketing Communications Pro Online, published July 22, 2006, and accessed June 7, 2007.
4. "What GenXers Want: Sensitivity, Deals and More Time for Family," by Karin E. Klein, Business Week Online, April 15, 2004, and accessed June 7, 2007.
- Gen-X moms want homes that emphasize comfort, beauty, high quality and "homeyness."2
- The average Gen-X mom spends nearly 20 percent more on luxury goods than the average Baby Boomer.4
- Studies show the typical top priority of Gen-X moms is spending time with their kids.2
- Fifty percent of Gen-X moms in households of $120,000 or more don't return to work after maternity leave.3 And nearly 90 percent of all Gen-X moms say they'd prefer to stay at home to raise their children rather than work in an office.2
- Only 9 percent describe themselves as "soccer moms."3
- Gen-X moms are generally more educated than Baby Boomer moms, but are more pessimistic about their financial futures, making them cautious spenders.4
1. U.S. Census Bureau
2. "Gen-X Parents 'R' Us," by Susan Gregory Thomas, babble.com*, published April 30, 2007, and accessed June 7, 2007.
3. "Gen X Mothers - Educated Harriets," by Jane Genova, Executive and Marketing Communications Pro Online, published July 22, 2006, and accessed June 7, 2007.
4. "What GenXers Want: Sensitivity, Deals and More Time for Family," by Karin E. Klein, Business Week Online, April 15, 2004, and accessed June 7, 2007.
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Ed Pierce: Full time Realtor and Default Services Manager for six affiliate offices in the Greater Memphis area. Real estate is more than a business, it is a hobby and passion for me. Read More
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