How Realtors and Sellers Face the Same Issue: Competition
As a Summit, NJ Realtor I work in an extremely competitive market. Every person I meet seems to be a real estate agent or is at least contemplating getting their real estate license. Although this may be intimidating to many people in my profession I feel this competition is crucial to my success. Without competition individuals become complacent with their current status. This complacency is what drives laziness and distracts us from showing our true potential.
By now many of you may be asking how any of this pertains to staging a home. Ironically enough every aspect of competition I face with other real estate agents is paralleled by the struggles I know many sellers deal with.
In my career, as a Realtor, I constantly need to find ways to stand out from the crowd. Every day a seller, buyer, or investor decides whether to use me or choose someone else who they feel is more qualified. Although providing clients with excellent service is always my number one priority sometimes it is not enough. The real estate market is a living entity which continues to grow and change. Unless I stay ahead of the curve I will ultimately become one with the crowd. One way I stay in front of the crowd is by furthering my real estate education. I enroll in as many workshops, focus groups, and classes I can find to become further educated in my field.
Earlier this year I earned a designation as an Accredited Staging Professional or ASP. Earning my designation was important because in addition to separating myself from the crowd I found another way to separate my seller’s homes from their competitor’s homes.
Remember in order for a home to sell, a buyer needs to perceive value in that home. If three homes on the market are considered better purchases, in the eyes of a buyer, the less desirable home will sit. This can frustrate sellers who do not understand why there home is either not being shown or not receiving any offers.
In "Why Sellers Should Stage Their Home- Part 2" I will take a look at what makes a home more desirable to buyers.
To learn more about selling a home please email me your questions at Michael-Pennisi@Burgdorff.com or visit my website at Summit, NJ Area Real Estate .
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