Rules for Posting Virtual Tours from the CMLS IDX

This morning Real Estate Webmasters got an update from the Carolina Multiple Listings Service updating us on the new rules regarding the display of virtual tours in their IDX's. In the past, they had banned the display of virtual tours until they could resolve the issue of not displaying the URL of the host of the virtual tour. Their resolution is as follows:

SECTION 17.1.23: VIRTUAL TOURS: An IDX Participant’s Web site may contain links to virtual tours included in the IDX Database. The virtual tour link text may not display the actual virtual tour URL, the link must open a new browser window (target=_blank), and the domain address displayed in that window must be the same as the domain address of the IDX Participant’s Web site.

Virtual tour URLs are currently being delivered in the IDX data feed. Effective immediately, you may add tour links to your IDX Web sites. Please make sure to follow the rule as stated above (call a page in your own site that uses an <iframe> to display the tour).

Not the most elegant solution, but one that works for their purpose. The long and the short of this solution is to have the link to the virtual tour on your details page for the respective listing open in a new window and page. This new page's body will only contain an iFrame to the virtual tour.

If you have any questions about this or any other IDX, please contact Real Estate Webmasters via this blog, the forums, or at 250-753-9893.

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