My Next LEC project - behind the scenes of the next Limited Edition Custom

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It's official - The limited edition custom program is a resounding success.

Due to some creative marketing and some timely promo's I have sold so many LEC 2.0's that we are running out of major market areas and I really need to step up production of the next round of LEC's (There are a couple in development including a special "support Marc Rasmussen" LEC which I will finish as soon as I get a new data feed for it *cough Marc cough*

Anyways - as many of you remember, I did the development of LEC 2.0 publicly in my 'designing the next LEC" post and it was a lot of fun, so I have decided to do it again. So without further ado - let's get cracking on this next LEC.

Design & programming - your budget is 300 hours and you start immediately.

Where to get started? Hmmmm well here is something to consider - we do NOT have to re-invent the wheel with IDX this time as we are going to be using the framework developed during LEC 2.0 (With the classic vs thumbnail search results, refine search bar and tight details page) it doesn't mean we won't make tweaks, but at least this time you know where your baseline is.

Getting specific:

Design at a glance-

  • I would like to go three column with this one ALA our Real Source Atlanta website
  • Web 2.0 footer is a given - our Austin Website is always a good example
  • Featured listings module - you betcha - I kind of like the jquery tabs customization done on the LEC 2.0 in Mckinney Texas - don't want to copy it, but put it in the back of your mind, good use of space.
  • Quick search - it will be there, but this is something that is key to this next design, so I want to save it for a more in depth discussion belo we certainly are not going to be doing the traditional "basic" quick search like one might see on our Buy Sarasota site. 
  • Colors - we need to be prepared to offer at least 2 versions (out of the box) for this next LEC - customers from previous versions expressed that they would have liked to have color options.

 Programming at a glance-

  • Control panel will be included in this LEC
  • Streetview will also be included (where available regionally)
  • REW 2.0 Blog (another given)

Design - header concept / idea

Ok so let's talk about this next design. Many years ago we did a design on a budget for my good friend Ed Kirkland as a second Destin Florida site as an alternative to his http://www.edkirkland.com - You can view the site here: http://www.destin-florida-real-estate.com (yeah yeah old school SEO URL I know, I didn't pick it) - Anyways, I have always been in love with the concept of the "search being the site" concept, and would have loved to have a 300 hour budget for this site (as opposed to a 50 hour budget like I did back then) and I think it's time that I bring the vision to completion. So REW Design team, there is your inspiration - however no task is ever as simple as "let's do another one like these ones"  - our challenge is to come up with something that makes our customers customers "want" to bookmark, "want" to contact and "need" to share with their freinds and family.

Comments

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Jason Lapene

Morgan,

Will you put the quick search to the right or left? Also, how about the mobile MLS search feature? And a posible agent roster for Brokers?

Eric Blackwell

"our challenge is to come up with something that makes our customers customers "want" to bookmark, "want" to contact and "need" to share with their friends and family."

That's the key, right there IMO. Nicely said, Morgan. In 300 hours can you get a site to that level. Beyond "sticky"...all the way to "compelling".

Looking forward to watching this project unfold.

Morgan Carey

Dwell - neither mobile search or agent roster are needed or available to everyone, so they will not be built in (not every association allows mobile IDX for instance and not every customer is a broker) but both are modules that are easily added at a fixed cost.

Eric - I think we can do it - one of the major things about this budget, is that it can stretch a lot further than the last one due to the fact that we are using the LEC 2.0 IDX framework which we built last time as a base which was easily 150 hours of work in combined design and programming just for the search peice.

Carolyn Gjerde-Tu

@Jamie Returning users definitely visit - some repeatedly before they are ready to do something. Since you are asking for some ideas - what would the possiblities be to highlight new and updated listings - my MLS on the public site highlights new this week also maybe highlight price change (thinking this isn't going to fly because I have a feeling not all MLS boards would allow this information).

My opinion is the site should not be about the realtor/team/broker - users don't care. Compelling would be that the site is easy to use-they can find the information they were looking for easily, the information is accurate, or at least more accurate than other sites they may also be looking at, that they enjoy being on the site and that they remember it over the three or four other sites that they are likely to visit - there should be a couple of different ways to bookmark the site. I think it is all about getting the user to come back, build some trust and utlimately convert users into clients.

Also, I know Morgan mentioned keeping the IDX from the LEC2 but you may want to consider expanding the idea of emailing the listing to a friend to include the ability to send it out to social networking sites like twitter, facebook, myspace etc. That would be another great way to get the word out both about a listing and also get new people to visit the site.

Justin Havre

Morgan, I got dibs on LEC 3 for Calgary! I am sure it will be a good site.

I do think that creating a user site rather than a realtor site is the way to go. We know how popular MLS.ca was in Canada before it was changed to realtor.ca. Simple search options and millions of people. Now it is over loaded with their silly map search and not user friendly at all and many users are turning away from the "new improved" site to other alternatives.....perhaps REW's LEC3?

Sharing the site or listings with your social networks would be a great option but I am not sure if all the boards allow this at the moment.

Morgan Carey

Ok REW Design - I have started to spec out the regions I want in this LEC in a basic color co-ordinate mockup which you can see here. http://www.realestatewebmasters.com/lecmockup1.php

One thing that is noticably missing from this mockup is horizontal navigation element - It could most certainly be incorporated below the featured listings / search element with some suckerfish - but I wanted to get some thoughts on perhaps moving my tabs and pagination for the search and listings "under" the feature elements as opposed to above them where I have them now. My thinking was that normally there is somewhat of a "replication" in the main side nav and the top nav, which although I find it useful (because some people gravitate to top nav, and some to side nav) others have commented that it may somewhat redundant so I thought I would try something different. What do you think?

Morgan Carey

Of course there is flexibility - I rely on you to make those kinds of executive decisions if something looks like junk, then change it up :)

BTW - your programmer has been assigned, I picked Michael for this one as there is going to be a lot of AJAX related work (we are not going with jquery for the quick search or featured listings tabs as I want to reduce the code even more than on LEC 2.0 - so that will require either AJAX or some xml parsing should we decide to go a flash route for the quick search, featured listings or both <<< any objections to using flash for either?

Bruce Gordon

Morgan,

I really like the group design concept. I also really like the color flexibility. I don't know what good color philosophy is on the web, but in my area the company logo has to be at least as large as the agent's name and I hope that one of the color schemes will be neutral enough not to clash with the fairly vibrant RE/MAX logo. Thanks.

Bruce

Morgan Carey

Jamie - Carolyn posted about this site in a forum thread and I think the dropdown / navigation system is awesome! www.whitehouse.gov please file it for our discussion on dropdowns once we have the headers mocked up etc.

As for type in, it's certainly within our core competency (we have done it before quite a few times) perhaps we could mock it up and see how it would look.

Carolyn Gjerde-Tu

Just a thought from the user's standpoint on the type in - there are going to be users (a significant number probably) that will be from out of the area that will not know the specific names of towns/areas. I think a list (targeted to the areas actually covered) is more useful. When it gets to the subdivision search the user is likely to have a better idea of what they are looking for and a type in there makes sense.

I can see it now, I don't even have my LEC2 up and I'm already trying to figure out how I might be able to use an LEC3

REW Anthony

To possibly add to the sites accessability/usability and to compliment any navigation system/hover overs. I think the team should take a look at the jquery HoverIntent plugin.

http://cherne.net/brian/resources/jquery.hoverIntent.html

I've used it before and it works well.

MARK Z

Morgan,

What do you anticipate the cost to be on the LEC 3? I'm just thinking for those of us who have LEC 2's in progress may want to upgrade to the LEC 3 if we haven't already started any work on the LEC 2.

Morgan Carey

The LEC 4 (This is LEC 4 we are working on) will retail the same as LEC 2.0 $10,000 USD plus hosting.

MARK Z

LEC 4, wow! Time flies when you're having fun. I don't even remember LEC 3. Does anyone have an example of LEC 3?

Morgan Carey

LEC 3 isn't done yet - it is a very special site based on Marc Rasmussens fallen thesarasotamls.com that I am putting together to help raise some $ for Marc to get back on track with his new site - you can see what we have so far here: http://dev136.rewtemplates.com (Again it's NOT done, so if something is busted we are working on it) - Pricepoint for that one is $8000 USD including the IDX, quick search, blog, control panel, rss and featured listings. $2000 of which will go towards SEO for Marc on his new site http://www.luxurysarasotarealestate.com

Steve Castaneda

I'm really digging the idea about the unified search for everything (city, mls, subdivision, or price, etc.). One of the things I've been pondering in addition to that about real estate searches, is if it was possible to help the user find the area they're looking for.

For example: If you go to google and type in a search and intentionally misspell it, it'll ask if you "meant" something else. This would be great for users who are not too sure of neighborhoods or communities. Just an idea though...

MARK Z

Wow, that is so sharp. I love it. I never thought it would look that sharp without a slideshow, but who the heck needs a slide show when you got a site like that. Very nice. I could just imagine the "Call To Actions" you could put to the right of the 2 pictures of the featured listings. Very Nice.

MARK Z

Morgan,

As you know I already bought an LEC 2, but we are still toying around with the MLS board to get them to sign off on it. We haven't started anything on it yet. Can I switch over to the LEC 4? What would it take?

Bruce Gordon

I would like to get your thoughts on color choices. One hesitation I've had is that on LEC2 and on the current design of LEC4 there are colors that really clash with the RE/MAX red that I have to use in my logo. The more neutral colors in LEC3 seem like they would work with most any logo.

I know that you are planning on offering some color options in LEC4, but I was just wondering what your thought process is when choosing colors for a site. If necessary, I could change my logo to all white and it would work just fine with any of the color choices, but it just seems as if REW sites use colors that are a little more "out of the box" than most other sites.

Also, based on previous comments it seems that LEC4 will cost a little more than LEC3. Can you tell me what the primary differences will be? Thanks.

Bruce

Carolyn Gjerde-Tu

This is really sweet. I really like the larger featured listings and the preselected searches (foreclosures, luxury, etc.) on the right. I think the quick search and larger listing photos in a way take the place of the slideshow and I agree it's not missed on this site. It might be the size of the text but the blog summaries look a little like adwords to me. The top seems a little busy (not sure you need the sitemap at the top). I do like the my listings button at the top and the addthis buttons work well at the bottom of the page :)

Justin Havre

Love it.

I really like how it has the easy search on the main page. Great exposure to your featured listings and clients (sellers) will like this. Mark's idea of "Call to Action" may not be a bad idea either but I think there are many other call to action buttons on the main page.

If you are an agent that work lots of listings you can use this as one of your valued benefits of listing with you so your clients to have their homes featured on your site.

Morgan Carey

Guys and gals

I am in Florida (damn you Jamie you had to post this while I was gone) - please don't fall to in love with this mockup as a lot of it will be changing before we are done, I just need a chance to put together some feedback

(I am at my presentation Booth in Orlando at the conference center btw if anyone wants to stop by and say hi and their in the area)

Morgan Carey

Oops that is going to make design stress to no end (leaving no comment like that) - Awesome job on the footer, don't you dare change it :)

Morgan Carey

jamie, can you please re-upload the comp with the REW logo modified to match the color scheme? (The stark green and blue are distracting) - Thanks

thataway61

Looks great. I am going to enjoy following this!

Morgan Carey

Nah not just the footer - but I need some time to process this - it is most certainly not what I had envisioned and I doesn't follow my layout so I have to get over that part before I provide to much commentary.

I can tell you that the featured listings in their current form have to go. Those tabs on the right are wholy inappropriate for an LEC product (they would need to be customized every time which does not lend itself well to replication) - and I "do" want my numbers (see my mockup) I want users to be able to interact with listings (ref our discussion on AJAX or xml)

The header area (above the search) has promise but I will be wanting some modifications.

Colors - I love the strong brown with the gradient, but the light baby blue is not working (especially in the header area where it does not give enough contrast with the links)

more to come :)

Morgan Carey

Good stuff - thanks REW Design :)

Morgan Carey

sections works:

Tentatively - the following are approved

Heading as seen in this screen http://www.realestatewebmasters.com/lec4/lec4heading.png is approved

Footer as seein in this screen http://www.realestatewebmasters.com/lec4/lec4footer.png is approved.

Morgan Carey

Now let's get onto some feedback on the unapproved items (For the benefits of our readers here is a screen) http://www.realestatewebmasters.com/lec4/bodyarea.png

Starting with the left hand side navigation - I would like it thrown out completely - If you refer back to my region map here http://www.realestatewebmasters.com/lecmockup1.php top left is to have what corresonds with "main pages" in the REW 2.0 CMS and then there is a section labelled "Variable content" - the idea for that section was to have it as a snippet, that could inherit a default or global setting if nothing is filled out OR customer could customize it on a per page basis (think of the functionality kind of like how our current footer system works.

For the purposes of the mockup perhaps you could do some sort of map search graphic or banner ad, whatever - just understand that the area is variable.

Morgan Carey

Right hand side navigation:

Blog posts - I really don't think the dates are necessary, let's remove them. Also we are missing a "read more" CTA of some sort - not everyone knows to click the hyperlinked title. Could we put "[x comments] and [read more] under each one (If there are no comments have it read "add comment" I will have programming make this conditional.

Other than that, I am pretty good with the way the right hand side navigation looks.

Center area: There is to much padding on the left and right of the featured listing and content areas please reduce it. One challenge with 3 column layouts is having enough center space to fit text etc - the more space you can give me to work with the better (means more content above the fold). It is better to reduce said padding than shrink up the navigation elements because I do like their widths.

Featured listings tabs - I don't know what it is about them, but they don't seem to fit for me (the numbered tabs that is) - There aren't tabs above in the header, so it seems like 2 separate navigation types or feels, going on in one site. Can you try something else with those numbered tabs (keep the numbers) to make it more consistent with the header navigation (the blue navigation that has buyers, sellers, communities etc?) The rest of the featured listings area is fine.





Morgan Carey

Also can you please mock up the featured areas callout and the 2 column snippet <<< Will this work here?

Morgan Carey

Left hand side - again makes me feel like the tabs, just doesn't seem to "fit" with the overall scheme. I would like to try something different but I am challenged as to how to describe what it is that I want other than say make it "consistent" with the other site elements. It just seems to lack depth or something, not sure - I will try to find you some inspiration links to help visually describe what I am looking for - feel free to mess with it while I ponder.

MARK Z

Steve,

It's great there is only 6 featured listings because then you can rotate your inventory if you have more and use it as leverage for price reductions. Check this script out "Mr. Seller after we go ahead and adjust the price, I'm going to feature you as one of my featured listings on my website which gets over ____ Thousand hits a month." There are many ways to spin the featured listings to help you out. Just an idea, hope it helps

Morgan Carey

Actually they rotate randomly on refresh - you can add as many as you want, and every listing will get it's fair share of exposure making all sellers happy.

OCTeam

How about it only shows 6 but, if you have more than that, they automatically rotate order into one of the 6 available spots? So, they dynamically change with every visitor or refresh.

Morgan Carey

Do me a favor Jamie - remove the "main navigation" heading on the left hand side, so that the brown bar under it is higher and lines up with the corresponding blue bar on the other side (I need some symmetry there)

Morgan Carey

Ah I see what you mean Steve - Jamie - can you put a "more" next to the 6 in the listings (or you could make it 5) I realize it will have to push the numbers left a bit, but it might look ok. Also make hte more stand out - perhaps a really nice orange or something ;)

Morgan Carey

Ok I know what I want to do now wiht hte left hand side nav (I don't have an example, but I am sure I can find one)

I do want you to line up the bars top left and top right as above -

Then what I want is expandable / collapsable (will be controlled viia snippet) navigation system which by default will have the first set of sub links open.

Make the first category / heading "Communities" and then list 4-5 communities

Then have the rest closed - they would have the option to open or close them as they saw fit - it would work kind of like the refine search bar in the search results where you can select more options etc, but for content links as opposed to search elements - know what I mean?

Morgan Carey

http://www.mariusroosendaal.com - is exactly the heading concept and effect I was talking about, but with links as sub items as opposed to screenshots.

Morgan Carey

REW Design - you have the green light to build (we might make some minor modifications but I am satisfied with the framework - game on!) (I will get you a dev setup shortly)

Morgan Carey

http://dev169.rewtemplates.com - now I guess I gotta start talking to programming - DOH! haha

Morgan Carey

Hmmm Keller Williams, Coldwell Banker and RE/MAX :-)

They are still a little to "inspried by" as opposed to being as close to the original as I had in mind - but definitely keep those as options.

Let's work on this one http://comps.rewdev.com/limited_edition-custom_4/Alternate_colors/lec-4_mockup_blue-gray.html (everyone seems to like blue) as an alternate - but please go ahead with the build as planned (with the original color scheme) - we can build the second one when we are done and time it to get a feel for how long custom colors are going to take to build then implement .

Thanks for the update -

Morgan Carey

LMAO!

Morgan Carey

Btw Steve - seeing as you have a top ranked site (which makes for a good case study) and because you have been a loyal REW Moderator for a long time if you would like to step up to the plate on this one, I will give you a free KW color scheme and a 50% discount to be the LEC 4.0 poster boy - whatya say?

Eric Blackwell

Attaboy Steve-O! Congrats...

Eric

Morgan Carey

Alright let's do this! :)

Morgan Carey

OK REW Design - looks like we are going to do Keller Williams first - so let's work out this color scheme a bit more http://comps.rewdev.com/limited_edition-custom_4/Alternate_colors/lec-4_mockup_black-red.html -

Do you have the approved KW logo's or do you need me to get you some? The site will be going up in hte Houston market (note to readers Houston is now gone for LEC 4.0)

Morgan Carey

Ah hah! The RE/MAX Beta I had not seen, definitely a step up (and I see where your pallet came from now)

As for the kw colors - I don't know - maybe I just need to see it with the KW (as opposed to the REW) logo - Steve can you send me the newest KW Logo's

thanks

Morgan Carey

Thanks Steve - they are in the hands of REW Design now :)

All I need other than that is your data feed (go get that brokers license will ya!)

Mike Trinchitella

Damn I'd love to be a 50% poster boy too! lol

That LEC4 is so hot, these LEC's are like cars to me, I only get short leases on cars because they keep improving on the model and making a better body/options and I have to get the latest and greatest one! I don't even want to think about the LEC5!

Mike Trinchitella

Is that Re/Max beta somethign you guys are designing for them?

Morgan Carey

No we are not designing the new RE/MAX (Most franchises aren't that smart) although we are working on a major franchise contract right now (in fact they are flying in to spend the day with us at REW corporate tomorrow) but I cannot disclose who they are until they launch (I'll hook you up with a sneak peak via PM though)

Justin Havre

I think everyone that is familiar with the REW product would love to be a poster boy. Congrats Steve!

Morgan, have you had a chance to connect with that one contact I gave you for the broker site yet? I know you guys were playing some phone tag.

Morgan Carey

You mean CIR? Nah still playing tag (she is out till the 15th) but we will hook up one of these days (I offered to fly out as you folks are only about an hour and a half by plane for me) we'll soon see I hope - thanks again for the referral.

MARK Z

Morgan,

Mike was talking about his short term leases and it made me think of a sweet "early trade in program." What if you did something for all the people that buy a LEC, where they can trade up to a new LEC at any time for "X" dollars? Because these LEC's are addicting, and every few months a new one comes out, and you wanna keep moving up. What do you think? Can I get copywrite benefits on the "early trade in program" ? lol

Morgan Carey

You can trade up (although it's not really up, merely sideways as really the main difference in LEC's is look and feel) any time you like - to trade up to LEC 1 costs $8000 LEC 2 $10,000 LEC 3 $8,000 and LEC 4 $10,000 (plus the cost of re-implementation of any custom features including custom colors of course) :)

Justin Havre

Let me know if you end up flying out here Morgan. It would be a nice to meet you in person.

Mark, I must agree with you that REW always seem to come out with something new and addictive on a regular basis. I am not sure if I would replace my current REW site with the LEC 4 or replace on of my other sites which I think would be the most logical move. Then REW will come out with LEC 5 and I will have another problem. lol

Mike Trinchitella

REW needs to offer the web site buy backs, like the lease companies do when you get a letter in the mail that you can get a great new deal on a new model haa imagine that. Then we can sell the old LEC's off for parts.

Mike Trinchitella

Looking forward to a live site so we can see how it all works/functions/options etc.

MARK Z

Love it, Love it, Love it!!! I am going to implement the same color scheme for my LEC 2 for the Keller Williams Color. Awesome Job!!

Carolyn Gjerde-Tu

Hey I agree with Jamie about the collection of sites. Just collect them all or at least collect your favorites. I had not really been a fan of the LEC1 but now I'm really liking Brian's thehomecart.com site. I don't know if I'll be ready for another site when this one is finished - but I think this one might appeal to different people than the LEC2. Not better/worse, just different.

This site in the KW reds looks cool - Personally I wouldn't have the Keller Williams logo at the top - I would brand Steve and My Houston Home Team more than the brokerage. The house logo is part of Steve's current branding - maybe if the KW logo was at the bottom the house logo would fit better?

Morgan Carey

I think you should just remove the house and get on to building the markup :) (This is not Steve's custom color scheme blog post, it's the LEC 4.0 blog post heh)

Morgan Carey

PS Steve - if you want to make mods to the header once it's in the markup phase you will still of course be welcome to do so, just trying to get my blog post (and designer) back on track :)

Carolyn Gjerde-Tu

Then I would also consider taking the KW logo off this mockup and put the REW logo back on. If it is shown this way, there will be people who will brand the company rather than themselves.

Carl Ericson

Morgan,

This LEC is looking great so far! Now that the look of the site is coming along, I was wondering if you would be focusing on making the search function/ results screen any different than previous sites. I would really like to see the search function/results screen really stand out as it is the focus of the site. Any thoughts on changes compared to what is generally done for IDX?

I would be glad (and I assume others would too) to share items we have been thinking of.

Carl Ericson

Morgan,

This LEC is looking great! Have you given any more thought to differentiating the search function and results from other LECs given that this one is more focused on the search. I am sure we would all help with our ideas on items we would all like to see.

Can't wait to see the end result!

Morgan Carey

Hello Carl,

To be honest - I am satisfied (for this set of interations) to provide options (different designs) as opposed to re-inventing what is already proving to work exceptionally.

Granted, each tune I build I add in a few little tweaks that are unique and different - but I need to be careful not to outdate preview version each release.

Morgan Carey

Thanks for the update :)

Carl Ericson

Thanks for the reply. Sorry for the double post.

I absolutley agree with you that what you currently have works very well. I am excited to see the finished product and talk with you more when it is all done.

Wayne Long

I personally love the new LEC design so far! I did hate to see those call to action buttons go from the original mock up

MikeAskins

Wow - it must be the the clean air and food quality North of the border. REW seems to have a limitless supply of cutting edge energy and that is good news for us agents.

Here are my 2 cents worth for the new LEC:

1. Spell Checker - sometimes I type soo fast Superman himself starts to sweat. No one ever sets off to 'misspell' but that's life and I am sure I have my share of oops on my own web copy.

2. Make your Backend interface "Apple - MAC" friendly. I actually like using Explorer's counterpart "Safari" because it automatically spell checks for me when I am typing new copy via the Rew Backend which is so cool, but there are other quirks in Safari that make it somewhat impractical to use at this point.

3 Photo Caption - Would be so neat to be able to really get a handle on captions below photos as they help to identify photos to readers so they know exactly why the photo is included. Yeah, sure you can use a WYSIWYG editor to force the captions, but it would be nice to have this feature nailed down.

Heck, that was 3 cents worth! Could inflation be coming back??

Justin Havre

Morgan,

I am getting really exited about this LEC now that I have pretty much made a commitment to you guys to get this site along with some other stuff. I didn't hear back from Craig today but I am sure we will wrap it up in the next couple of days.

One thing I think you should consider adding is a mobile IDX option. Maybe someone that has this option on their site could elaborate on user statistics and feedback?

Morgan Carey

Hey Justin,

Looking forward to it. With regards to items like mobile / cellphone IDX - it can never be a part of the LEC package because by their very nature LEC's must be able to apply everywhere, whereas not every MLS board allows mobile IDX.

Mike (Above you) has the first operational version of the mobile IDX so is really the only person that can give you feedback, but I am sure he would be more than happy to.

Justin Havre

I see REW Design is working away on LEC 4 at http://dev74.rewtemplates.com I like what I see more and more and it is going to be a looooooong 2 months.

Morgan Carey

yeah most of it's cosmetic but lots of work still to be done on the IDX (always a challenge)

Morgan Carey

So you want to "delete" all left nav elements in the /idx/ directory - correct? That makes sense (it's supposed to somewhat emulate LEC 2.0 - and then on the right hand side the refine search will replace the "Recent blog posts" - I think we should keep the "my account" panel either above or below the refine search - when the are logged in, it will be replaced with their control panel menu correct? Top right hand side seems a logical place for it.

On your details page - same thing, get rid of the left hand menu (make room for the large photos of the lisings) and use the right hand side as the CTA menu etc (again I don't want to re-invent the wheel here, you are to skin the details page as close to the LEC 2.0 as possible without compromizing the new LEC 4.0 design.

Justin Havre

Can you guys make the image in the details page larger than the LEC2? As large as possible?

Morgan Carey

Sorry Justin we don't allow custom requests during framework development of LEC's - but you can certainly request yours be increased if you are not satisfied with the final size of the photos (my focus is on balance of elements, images are hugely important but they cannot be so overpowering that the rest of the information is overly de-emphasized.)

Perhaps I will throw some jquery in there for lightbox like we did on the mckinney site http://www.mckinneyhomerebate.com/idx/residential/11145792/details.html (Click the Large Photos) button. (We will want to skin it up a bit more)

Justin Havre

No problem. I was just throwing it in there as a suggestion not as a request.. The lightbox looks like a good option.

Morgan Carey

It is also hugely dependant on what we get from CREB as well - if the images are small, then trying to stretch them makes them look bad. Ideally we would want a "full size" option - but sometimes "full size" is really small and crappy. Your photo sizes seem decent http://www2.creb.com/18/C3359618_15.jpg

Justin Havre

We made them as large as possible from the CREB feed on my current site and users seem to like it.

AugustaREGroup

Site is looking good. Nice clean drop downs (like whitehouse.gov).

Are the social bookmark links on the bottom left going to have the appropriate icons for each bookmark?

Morgan Carey

I think you should just get rid of the passionate about part under the logo, it's not necessary.

Morgan Carey

Btw REW Design - we are going to need to change (I want to change) the hover state of the top links with the dropdowns (those similar to whitehouse.gov - I really don't like how when you mouse over only that little tiny sliver within the area activations - I want a background activated behind the entire button please. The rest of the dropdown / effect looks great :)

AugustaREGroup

Looks great so far!

I am sure everything is not done, but when you click "blog" in the very top navigation it stays hovered on "home".

MikeAskins

Morgan,

The link above that you are using for a Large Photo illustration has been sold.

Copied from Above:

Sorry Justin we don't allow custom requests during framework development of LEC's - but you can certainly request yours be increased if you are not satisfied with the final size of the photos (my focus is on balance of elements, images are hugely important but they cannot be so overpowering that the rest of the information is overly de-emphasized.)

Perhaps I will throw some jquery in there for lightbox like we did on the mckinney site http://www.mckinneyhomerebate.com/idx/residential/11145792/details.html (Click the Large Photos) button. (We will want to skin it up a bit more)

Morgan, you can use this link below and I promise I won't sell it for at least 2 years!

http://www.mckinneyhomerebate.com/idx/cms/54/details.html

You can also delete this entry if you want and simply add the new link to your fomer post above.

Morgan Carey

Ok,
Well no time like the present to start testing no? - Steve we should clean up any content / navigation items you want cleaned up and I would like to make a DNS switch this week if that is ok with you. Then we will hav a period of 2 weeks or so of observation / adjustment while we work out any final details and adjust any minor items. You cool with that? REW Design / programming - please make sure you do final QA tests (check and test, especially the IDX peices) - Nick - has this been submitted to HAR compliance? If not, it is your #1 priority today. Finally - can anyone check and see if there are larger versions of the HAR photos available (or investigate generating larger ones that maintain aspect ratio?) The LEC has a large photo format, and the HAR images seem quite small dimensions wise.

Thanks everyone - the site is looking awesome!

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