Morgan Carey's Blog: Search Engine Optimization

I have done some crazy things in my days as a web developer to test theories, or prove points, but I think this one will probably take the cake.

I have decided to try to test online traffic generation vs traditional real estate marketing in order to prove to my Realtor and friend how effective the internet can be as a sales tool. We have what some might call a small wager going - a bet if you will:

I think I can sell a house (Without any prior real estate sales experience or training) using internet marketing tactics faster than he can sell a house using his traditional methods of advertising.

And in order to make this thing happen, I am putting up my house

The Wager:
I am going to attempt to sell my house faster than my Realtor

The Terms:

…

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Many users of REW websites who are doing their own SEO have asked us if we could document the proper process of removing the state organized reciprocal linking pages that they were previously using for link exchange. Here is a detailed breakdown:

• Step 1: Create a Google Webmasters Account
  To create a webmaster account, visit http://www.google.com/webmasters/ click on "webmaster tools, including sitemaps" To the right you will see a "create a google account" click on that link and follow the step to create your account
• Step 2: Once you have created your account login and you will see an "add site" option, type in your URL and hit ok.
  
• Step 3: Verify your website: Click on the URL you have added and there will be a text box that…

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I just read a great blog posted by Knox (A Denver Web Guy) you can read the blog post at this Tom Antion the SEO hypocrite link.

I am always amazed when someone like Tom Antion who claims to be able to help people achieve higher search engine rankings calls SEO's "Full of it" - does he not realize that he is selling that very same service? Lol to funny, Tom I really hope that this post (Made by an SEO that is apparently "full of it" helps show you the error of your ways. You have to realize that if you call out a community that is prominent on the web, you are going to attract a negative response. I have looked at your own site antion.com and you really aren't in a position to be calling any upstanding internet marketing professional full of it.

I… Read Full Post

This should be a good start for you Ryan :)

thornberry real estate alpharetta 27 7.81 0.00 0.00
ryan ward alpharetta real estate 11 7.45 0.00 0.00
alpharetta mls 10 13.70 0.00 0.00
alpharetta real estate 6 5.67 0.00 0.00
mls+alpharetta 5 1.20 0.00 0.00
alpharetta+real+estate 4 10.00 0.00 0.00
real+estate+agents+in+alpharetta 4 26.75 0.00 0.00
alpharetta land 4 1.25 0.00 0.00
real+estate+agents+alpharetta 3 16.67 0.00 0.00
alpharetta real estate agents 3 2.00 0.00 0.00
find an alpharetta realtor 3 13.67 0.00 0.00
alpharetta+mls 3 1.00 0.00 0.00
alpharetta+real+estate+agents 3 1.00 0.00 0.00
alpharetta+mls+listing 2 1.00 0.00 0.00
alpharetta lofts 2 1.00 0.00 0.00
buyers agent real estate agent alpharetta 2 3.50 0.00 0.00
alpharetta real estate agent 2 10.50 0.00 0.00Read Full Post

For those real estate webmasters that are trying to improve their natural search engine rankings, this link building blog post is a must read. Here I will cover many of the link building strategies that will help you increase your pagerank and link popularity, which as we all know will help improve your search engine rankings.

Authoring for authority websites:

This is one of the hardest yet most effective link building strategies there is. Basically the premise is to manage to get yourself on as an author for websites considered authorities in the real estate industry, or your local market. Examples would be http://www.nytimes.com/pages/realestate/index.html or your local chamber of commerce website, REW Online news etc. As an author, these authority… Read Full Post

Submitting to DMOZ is always a good idea, even if it takes quite some time to get accepted. The reasons for this is that not only do you get a high quality backlink from DMOZ which is one of the oldest true authority directories on the web, you also get backlinks from websites that use the DMOZ to supplement their directories via the DMOZ dump which is available to anyone willing to adhere to the DMOZ dump terms of service.

So how do you submit to DMOZ if you are a real estate agent?

First create your submission:

Title for agents:
When adding an agent site the title needs to be in the form, Agent Name - Company Name. In the event the submission is for a team, use both names in the order presented on the site: Example "Jake Marsh, Keller Williams… Read Full Post

Submitting articles to the web for public consumption and distribution has always been a great idea. There are many benefits to article submission and I would like to touch on a few of them here:

Increased traffic and search engine rankings:

First lets touch base on traffic: There are many article submission website sites out there that have quite a respectable amount of traffic and search engine authority. By submitting articles to these directories, you expose yourself and your business to the visitors of these sites. Also, many of the best ones have so much pagerank and authority on the web, that a well written and optimized article will rank well for many related search engine queries. So if you do a great job writing and optimizing your… Read Full Post

Ok so what is blogalytics? Blogalytics is a term I just made up by combining the word Blog and the word analytics - Make sense?

Ok seriously though, this blog post is TOTALLY worth reading to the end, so keep reading. (Especially for you REW bloggers)

Blogalytics is a technique I have practiced, and selectively shared with friends that helps alleviate the annoying task of trying to decide what to blog about while at the same time being guaranteed that your blog posts will receive the kind of targeted visitors that you are trying attract to your website.

The analytics part: There are 2 requirements

1. In order to practice this technique you have to have "some" traffic from search engines.

2. You must have a web analytics program installed… Read Full Post