Morgan Carey's Blog: Search Engine Optimization

Submitting articles to the web for public consumption and distribution has always been a great idea. There are many benefits to article submission and I would like to touch on a few of them here:

Increased traffic and search engine rankings:

First lets touch base on traffic: There are many article submission website sites out there that have quite a respectable amount of traffic and search engine authority. By submitting articles to these directories, you expose yourself and your business to the visitors of these sites. Also, many of the best ones have so much pagerank and authority on the web, that a well written and optimized article will rank well for many related search engine queries. So if you do a great job writing and optimizing your… Read Full Post

Ok so what is blogalytics? Blogalytics is a term I just made up by combining the word Blog and the word analytics - Make sense?

Ok seriously though, this blog post is TOTALLY worth reading to the end, so keep reading. (Especially for you REW bloggers)

Blogalytics is a technique I have practiced, and selectively shared with friends that helps alleviate the annoying task of trying to decide what to blog about while at the same time being guaranteed that your blog posts will receive the kind of targeted visitors that you are trying attract to your website.

The analytics part: There are 2 requirements

1. In order to practice this technique you have to have "some" traffic from search engines.

2. You must have a web analytics program installed… Read Full Post

Many members ask, why do so many webmasters and realtors submit their websites to paid real estate directories?

There are a lot of reasons for this, but here are a few.

Potential Business: Real Estate Directories (The good ones) are very well organized and geared towards helping potential customers find a realtor to buy or sell a home, or gain access to available real estate inventory. These directories (Again the good ones) are also marketed to potential real estate customers through various avenues such as pay per click, viral marketing, natural search engine positioning, advertising (Print or electronic) and many other avenues. So not only can customers find you (The realtor) on a real estate directory, these directories do their best to increase… Read Full Post

Starting a list of great websites for the staff and members to submit their articles for distribution.

Here is a starter

• Ezine articles
• Go Articles

Read Full Post

I am compiling a list of decent paid real estate directories for 07 offerings. So where to start?

Real Estate ABC - Started by Terry Light, a well respected member of our forum. Fees are $25 to $105 per year.

Relo Experts - Run by Jay Griffin, I don't believe he is accepting submissions any more, but we should definitly see if we can work something out for any unsold inventory. I know Jay has a bunch of other new directories, we would like to submit to all, we need to find out his criteria so that we can do all the work for him, make it easy to upload.

Reals.com - Looks decent, they have submissions from $19.99 up to $900 - it looks like you can get some really decent backlinks one way from a bunch of directories they control. Do these directories… Read Full Post

Most of us all know the search engine ranking benefit our websites receive from getting inbound links to our websites from other relevant topic specific websites.

When you think about it though, for the most part the way agents are exchanging links currently (Peer to peer link exchange from buried links pages) this is the only benefit being gained from the exchange.

So I think it is time we evaluated this proposition - consider the following:

#1 - The real estate industry is built on referrals and networking as much as any other medium of lead generation, some agents make a living solely on referrals

#2 - Links (When they are properly included in a website) are a great way to send qualified traffic to the destination website that the link… Read Full Post

Just met with Terry Light and Jay Griffin - it as really nice to see some of the more mentionables in our little real estate web community out at the worlds premier conference for search engine marketers. For those of you not familiar with the event, SES stands for Search Engine Strategies and the conference in San Jose is the most touted of all SES's - why? Because we get to go party at Googleplex that's why!

I got a chance to run some of my new search engine marketing ideas by some of the most knowlegable guru's on the web.

I also had one of my clients Hillary C come out to visit with us, Hillary it was truly a pleasure meeting you, and I loved how you showed so much interest in your search engine marketing campaign.

I will post some pictures… Read Full Post