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Portland Real Estate

How much are SERP rankings worth?

Portland Real Estate posted this 3 1,515 Views

I have been practicing real estate SEO for several years now, and as the competition in my market has increased, I have increasingly had to ask myself how far I am willing to go in order to achieve top rankings for our website. In the beginning, SEO was fun and exciting, and I agressively pursued the top positions. Of course, our company was a lot smaller then and the competition in my market wasn't as fierce. We achieved a lot of success, and it has been an important tool in the growth of o...

Telemarketing for Internet Leads - Who Makes the Call ?

Portland Real Estate posted this 2 1,190 Views

We've recently been having an interesting debate at my company over how best to work with the large volume of Internet leads we generate. The problem is that we have too many leads (thanks to REW and forced registration) and not enough agents that are willing to do the longterm followup, especially over the phone, that it takes to convert them. So the question is, what is the best solution to making lots of phone calls to these leads? Here are some of the options: Hire a telemarketing f...

Forced Registration - To Tease or Not To Tease?

Portland Real Estate posted this 2 1,415 Views

For the past 6 months I've been testing forced registration versus unforced registration, and for our website the results were very conclusive. However, that doesn't mean that there isn't more testing to be done. This is the Internet afterall, where everything and anything can and be tracked, tested, and optimized. The way we structured our initial test is that we compared the 3 months of April, May, and June 2009 where we ran unforced registration, to the 3 months of July, August, and Se...

You only have one chance to make a first impression on the Internet

Portland Real Estate posted this 1,128 Views

I think the old adage, "you only have one chance to make a first impression," is as true on the internet as anywhere. We really do only have one chance to make that first impression, and in the business of real estate today, that first impression is often via the Internet, and in particular via a website. Which is why we want our website to offer the most information and in the most accessible format to prospective customers. To this end, we recently jumped on the bandwagon to u...

Link Exchanges - Safe or Dangerous?

Portland Real Estate posted this 1 1,436 Views

There are confusing messages out there about link exchanges. It seems that in the past, some real estate websites at Advanced Access and REW have been severely penalized by Google for "excessive" link exchanges. On the other hand, since that penalty, many of the real estate agent websites that are at the top of Google's results are those that still participate in national real estate directory style link exchanges. To add insult to injury, when the #1 website for "mycity re...

Portland Featured in Sunset Magazine

Portland Real Estate posted this 2,450 Views

Portland, Oregon is a travel destination for this months Sunset magazine. The highlighted neighborhoods include Montavilla which offers family friendly restaurants and shopping anchored by the recently renovated Academy theatre. The theatre offers $3 movies with pizza and beer, and kids are welcome until 8pm plus they have onsite child care. Previous issues have also highlighted other neighborhoods in Portland, such as the ever popular Pearl District, described as "urban sophisticati...

Portland, Oregon March 2008 Market Statistics

Portland Real Estate posted this 1,267 Views

The market is picking up, as it usually does in March, and things are moving quicker than last month. However, the year over year comparisons still shows a big slow down compared to last year. The March 2007 inventory was 3.8 months versus the current 9.1 months in March of 2008 which is a nearly 140% increase in inventory levels. The result is that homes are now taking substantially longer to sell than this time last year. On the other hand, prices on residential homes are still up 5.1% ...

Google Limits Entries From the Same Domain

Portland Real Estate posted this 1,395 Views

Did you know that Google limits the search results to two entries from the same domain for a given SERP? I noticed this in the results for the Greatest Real Estate Agent In The World contest because otherwise there would be many more results from the realestatewebmasters.com website showing up. It ocurred to me that this could be useful to see how different pages on your site are ranking. For example, if you do a search for the "Greatest Real Estate Agent In The World" on Goo...

What Type of Real Estate Investor Are You?

Portland Real Estate posted this 1,418 Views

Before investing in real estate, it is important to understanding the different levels of involvement that you can have as a real estate investor. For some investors, real estate investing may be a full time occupation, while other investors just want to get checks in the mail. In reality, we would probably all like to just get checks in the mail, but as the old saying goes, time is money. Now in reality, every investment and every investor is unique, but for the purposes of discussion, w...

Techniques for Searching The Portland MLS

Portland Real Estate posted this 1,375 Views

There are many ways to go about searching the Portland MLS, and your options primarily depend on which website you are using to do the search. Additionally, the type of search to use depends on what you are searching for and how well the geographic data matches up with your personal MLS searching goals. On my website, we offer four different types of MLS search. 1) Search the Portland MLS by City: This is the traditional way to search the MLS, and the one that is most commonly availabl...