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Recently I was asked, "If personal selling could be summed up in one or two words what would those two words be?" My reply was, "Trusted Facilitation". [Trusted] I went on to explain that by "Trusted" I meant the salesperson is trusted enough by the potential customer to be allowed into that potential customer's mental space. Engaging the prospective customer in open, honest two-way communication is the core of selling and life as a salesperson gets hard very quickly if you don't. [Facilitati... Read Full Post

Park communities are extremely popular throughout the United States. People have discovered the easy lifestyle and appeal of RV and mobile home living. Many of these park communities are located in Arizona in the “Valley of the Sun.” These communities are much more than just a place to live; they are year-round resorts. Most, if not all, of these resort communities are age qualified, meaning that at least one person must be 55 or older. Pets are allowed, however, with only a few restricti... Read Full Post

Homeowners insurance and title insurance are both meant to help protect the property in which you have made an investment. Although they both serve different purposes, they can both help to reimburse you against loss and may even be required if you hold a mortgage on the property. In this article, we will explain the basics of homeowners insurance and title insurance. Homeowners Insurance: What It Covers Homeowners insurance is meant to protect against physical damage that happens to your pro... Read Full Post

If you are in the market for a high-quality manufactured home, you will notice that there are a large number of reliable manufacturers that have provided millions of homeowners with great places to live. More consumers are investing in manufactured homes and are hiring builders to construct their homes, piece by piece, in an off-site location. There are many advantages to choosing a manufactured home, besides the relatively lower cost. Extended periods of time spent in construction out of doo... Read Full Post

Trying to finance a home can be a confusing process to someone who is new to home buying or home selling. How do you find the best loan? Do you need to pre-qualify? How do you refinance your existing mortgage? What should you tell your buyers when selling your home? These are questions that, if unanswered, could slow down your intended goal. This article is meant to help those looking to finance or sell a home understand what they need to know to complete the home buying or home selling proce... Read Full Post

You are in the market for a manufactured home, an RV or a vacation home, but you are looking for the right retailers or dealers that will help you make your purchase. Obviously, you can’t make such a major step alone, and it is essential that you find the best retailers or dealers that will guide you along every step of the way. You can choose to work with retailers in the form of retail sales centers or with individual dealers. There is no inherent advantage or disadvantage to either optio... Read Full Post

Marketing - A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industr... Read Full Post

When taking on a sales management position, there are three essential levels you must recognize are a part of being a manager. Working on polishing your skill in these separate levels will help you in becoming a well-rounded manager that can take on any job duty and handle them with ease. These principles of management are crucial if you would like to be viewed as a person of good integrity, work ethic and communicative with fellow workers. These three levels for being a high-quality manager ... Read Full Post

There are a few things you must know when planning your marketing campaign. These factors are the “Principles of Marketing". Learning how to market correctly is the biggest task when starting a new business or selling a new product. Without proper marketing, your endeavors will more than likely not succeed. The following are some basic principles of marketing. [Product] When marketing, you must first create a product or service that is clear and easy to comprehend so the potential buyers wi... Read Full Post

Real estate sales training is perhaps the most important training in which a real estate professional can participate. Of course, in every state and the District of Columbia a real estate agent or broker must be licensed but without the ability to sell, the real estate license serves no purpose. Real Estate sales training is not unlike any other kind of sales training. The same rules apply. You must know your product in order to sell it. For a real estate agent this translates into knowing th... Read Full Post