ResaleBroker's Blog: Sales Training

Recently I was asked, "If personal selling could be summed up in one or two words what would those two words be?" My reply was, "Trusted Facilitation".

[Trusted]

I went on to explain that by "Trusted" I meant  the salesperson is trusted enough by the potential customer to be allowed into that potential customer's mental space. Engaging the prospective customer in open, honest two-way communication is the core of selling and life as a salesperson gets hard very quickly if you don't.

[Facilitation]

In the mind of every potential customer are two (2) key decisions that need to be made; Will I buy (aka Buying Decision) and What Will I Buy? (aka Purchase Decision). By "Facilitation" I meant the salesperson facilitates or makes easier the potential…

Marketing - A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare.

The Purpose Behind: To quote the American Marketing Association’s definition, it is “an organizational function and a set…

When taking on a sales management position, there are three essential levels you must recognize are a part of being a manager. Working on polishing your skill in these separate levels will help you in becoming a well-rounded manager that can take on any job duty and handle them with ease. These principles of management are crucial if you would like to be viewed as a person of good integrity, work ethic and communicative with fellow workers. These three levels for being a high-quality manager are as follows: Technical Skill, Human Skill, and Conceptual Skill and the necessary functions of a manager are planning, organizing, directing and controlling.

Technical skill is the ability to process the technical side of a job or part of your work. Proficiency… Read Full Post

There are a few things you must know when planning your marketing campaign. These factors are the “Principles of Marketing". Learning how to market correctly is the biggest task when starting a new business or selling a new product. Without proper marketing, your endeavors will more than likely not succeed. The following are some basic principles of marketing.

[Product] When marketing, you must first create a product or service that is clear and easy to comprehend so the potential buyers will have no problems in understanding what your company is offering. This is by far the most important role in marketing. If you are offering a product or service to impending clients and the client cannot fully understand what your product or service is and does, they…

Real estate sales training is perhaps the most important training in which a real estate professional can participate. Of course, in every state and the District of Columbia a real estate agent or broker must be licensed but without the ability to sell, the real estate license serves no purpose.

Real Estate sales training is not unlike any other kind of sales training. The same rules apply. You must know your product in order to sell it. For a real estate agent this translates into knowing the community, the housing market, market trends, economic facts and figures, what is currently selling and what isn’t. It also means knowing more than a little about loans and mortgages. There are far more options today for buying and selling property than there used… Read Full Post