REW Melissa

SEO Content Experiments for Real Estate Websites

REW Melissa posted this 290 Views

I've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends. Over the past couple weeks, I ran an experiment to help determine a better content baseline for the real estate industry. I looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and reco...

3 Top SEO Lessons For Realtors From SMX Advanced

REW Melissa posted this 550 Views

Jacob and I just got back from SMX Advanced in Seattle and wow! It exceeded my expectations and we have so much information to share with you in the upcoming weeks. We'll be covering a lot of the lessons and concepts learned at SMX right here in the REW Blog, and I want to get us started with three major takeaways that our real estate clients can start applying to their websites, starting now: 3. A Mobile-First Index Is Coming We talked a lot about Google's upcoming Mobile-First...

Mastering High Resolution Images On Real Estate Websites

REW Melissa posted this 853 Views

Last month, I was putting together the final touches on the perfect page. Everything looked fantastic, and I sent it to one of the developers I had been working with, for a final technical review of the content. "The image is blurry." Pardon? I know my way around an image or two and was confident he made a mistake. I triple-checked for the second time, and confirmed it wasn't blurry in any of my desktop's browsers. Satisfied, I shared my conclusion with the developer. His response? ...

6 Real Estate Sites To Inspire Your Next Design

REW Melissa posted this 942 Views

Let's face it: real estate sites are changing every day. With so many potential features and styles, it can be hard to plan a new design without a little inspiration. Here, we've highlighted 6 phenomenal real estate websites that are guaranteed to inspire your next project. 6. Daniel Gale - www.danielgale.com The welcoming video on DanielGale.com is hard to miss, but the beauty of this real estate site goes well beyond it. The simple yet powerful Neighborhoods and Lifestyles sections a...

REW Career Spotlight: SEO Expert / Writer

REW Melissa posted this 3,171 Views

Our SEO team is expanding again and that means we're on the lookout for hot talent to join us! I met with Hannah (pictured), one of our in-house SEO experts, to get the inside scoop on what her job is like. Find out what it's like to have an SEO career at Real Estate Webmasters! Hello Hannah! What does a typical day as an SEO expert look like for you? HG: Depending on the client, I could spend a day writing about lifestyle and homes in South Florida, or I could be setting up goal conversi...

Getting Secure With HTTPS / SSL On REW Websites

REW Melissa posted this 2 1,997 Views

Google recently announced that it now gives a slight SEO boost to sites that utilize HTTPS encryption by default, with strongly implied plans to make this ranking signal even more important in the future. A ranking signal is essentially a factor within an algorithm, and search engines use hundreds of different ranking signals to determine exactly where each site deserves to rank. Search engines generally keep the specifics of these ranking signals under lock and key, until they want w...

5 Exciting New SEO Products Just Launched!

REW Melissa posted this 2 2,253 Views

Let's kick off August with something AWESOME! As part of our initiative to continue to improve our marketing services, we've developed a brand new line of flat-rate SEO products that allow you to pick only what you need—no more, no less. You choose the products that are right for your needs, and we deliver them, ensuring every last cent is well spent. You'll always know in advance exactly how we'll be utilizing your SEO investment. We're downright excited about this product line, b...

REW Hiring Fair - July 29, 2014!

REW Melissa posted this 1,806 Views

Our first hiring fair was a tremendous success! We added 20 fantastic people to our team and are still growing by the day. We were so pleased with the high calibre candidates we met back in March that we're doing it all over again. How To Participate Tuesday, July 29th at 9 am-12 pm & 4 pm-7 pm. Nanaimo River Room, Vancouver Island Conference Centre This time, we're doing things a bit differently, with two separate sessions on one day. We're going to kick off each hiring session...

FAQ: Why Aren't My Property Listing Pages Indexed?

REW Melissa posted this 1 1,716 Views

There has been a lot of misunderstanding lately about how Google decides to index pages, and this has led to some inaccurate concerns about REW's IDX. I want to openly address these concerns and help clarify what is happening from an SEO perspective. The Evidence All of REW's sites use the same IDX framework, which essentially means that all the sites are using the same core foundation for listings pages. If there was a problem with the ability for Google to index Real Estate Webmasters'...

REW Career Spotlight - PPC Consultants!

REW Melissa posted this 1,710 Views

We have a lot of exciting career opportunities at Real Estate Webmasters, and one of those opportunities is with PPC! I met with Anne Fortin (pictured), who is my co-team lead of Marketing and doubles as the PPC educator, to find out a little more about PPC careers at REW. MV: Hey Anne, so what exactly is PPC? AF: PPC is pay-per-click advertising. These are the ads that show up on Google, Facebook, and lots of other websites. The great thing about PPC is that advertisers only pay whe...