ronnieg's Blog: Real Estate PPC

Re: SEOMoz blog post in Related Links below

(And also check out the other related links at the bottom of the same blog post!)

With a few exceptions, this pretty much what others and I have said before, but all in one post. However, as noted in some of the blog comments, there are exceptions for the real estate industry.

Re #2: IMHO - Being #1 or #2 in sponsored results in our business, for all searches, is pretty critical. I have had many ads where average position was 3-4, and they got no clicks at all. There is just too much other competition on the results page. See more on this below.

Re: #5: Don't ever allow your real estate AdWords ads to run in the "Content" network. Use the "Search" network only. That way, you don't have to worry about… Read Full Post