Recently I decided that it was time to change my growing real estate brand known as "The Ryan Ward Group" to something that I felt better represented the vision that I have for myself and for my agents. This is not a task that should be undertaken lightly. I've actually been intellectually tinkering with the idea for about a year. Coming up with a "brand" is not easy to do. Our lead generation is in large part online, but, I am not so naive as to believe the world will eventually go online for all real estate. I think it's a mistake to think that it will.
So, I tossed around the idea and tossed it around a little more and then decided to leave it alone. I felt I had exhausted most of what I thought were good ideas and was about out of new ones. If I came across the next great idea in some dream that woke me up at 3:00 in the morning or I otherwise was struck by an idea, I would pursue it at that time. So many things happen this way. No sooner did I let the idea go than I stumbled across an unused domain name which I immediately purchased. I liked the idea of the name as it conjured up a descriptive context for which I want us to be thought of. It makes my marketing easier, it leaves an impression of what we are on consumers and it meets the goal and direction I envision for us in the Atlanta real estate market. The name? PremierAtlantaRealEstate.com.
From now on, we are: Premier Atlanta Real Estate
I'm now working on a logo to reinforce our brand now as well. This is what I have so far:
So to answer the question of when it's a good time to re-brand...I don't really know. I guess when the re-branding reinforces and strengthens your long term vision and goal and when it is cost effective to make the change. For real estate, December is a great time.