When is a Good Time to Re-Brand a Real Estate Image

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Recently I decided that it was time to change my growing real estate brand known as "The Ryan Ward Group" to something that I felt better represented the vision that I have for myself and for my agents. This is not a task that should be undertaken lightly. I've actually been intellectually tinkering with the idea for about a year. Coming up with a "brand" is not easy to do. Our lead generation is in large part online, but, I am not so naive as to believe the world will eventually go online for all real estate. I think it's a mistake to think that it will.

So, I tossed around the idea and tossed it around a little more and then decided to leave it alone. I felt I had exhausted most of what I thought were good ideas and was about out of new ones. If I came across the next great idea in some dream that woke me up at 3:00 in the morning or I otherwise was struck by an idea, I would pursue it at that time. So many things happen this way. No sooner did I let the idea go than I stumbled across an unused domain name which I immediately purchased. I liked the idea of the name as it conjured up a descriptive context for which I want us to be thought of. It makes my marketing easier, it leaves an impression of what we are on consumers and it meets the goal and direction I envision for us in the Atlanta real estate market. The name? PremierAtlantaRealEstate.com.

From now on, we are: Premier Atlanta Real Estate

I'm now working on a logo to reinforce our brand now as well. This is what I have so far:

Premier Atlanta Real Estate

So to answer the question of when it's a good time to re-brand...I don't really know. I guess when the re-branding reinforces and strengthens your long term vision and goal and when it is cost effective to make the change. For real estate, December is a great time.

I am REALTORĀ® serving the North Atlanta Real Estate Market including Alpharetta, Buckhead, Chastain Park, Dunwoody, East Cobb, Roswell, Sandy Springs, Milton and John's Creek. I operate Premier Atlanta Real Estate, LLC - a full team of exceptional real estate agents and office personnel to represent all of our clients with the highest level of service in the Atlanta Real Estate market. If you have any questions, please do not hesitate to call or email me and I will be happy to help.

I'm also a member, Institute for Luxury Home Marketing and Certified Luxury Home Marketing Specialist. Contact me if you are interested in buying or selling in the Atlanta Luxury Real Estate market.

Ryan Ward - REALTORĀ®, CDPE, CLHMS
Premier Atlanta Real Estate - Keller Williams Realty Consultants.
Direct: (404) 630-3187

Comments (4)

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jay seville

Oh my! switching domains (brands) is scary stuff when you are so successful in terms of your web precense already. There must be an seo friendly way to do it ??? 404 redirects???

Hey Ryan, as you know I got that LEC2 awhile ago. best $9000 I ever spent. Paying for itself many times over. I'm #1 for most address searches for listings in the MLS and now many geographic pages get ranked that did not used to be before due to the active listings on the pages, etc.

thanks for your input on it originally.

j

thataway61

"So to answer the question of when it's a good time to re-brand...I don't really know."

How about between Thanksging and Christmas! Sounds like a good time for me! Hope things are going great with the change. It appears to be going well from my observations.

FindCRE

Ryan, I'm sure your vision will become a reality!

thataway61

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