Open Houses: A Selling Point

Communicating the value of an Open House in a listing presentation is one of an agent's greatest assets. Why? Because they do not work for selling homes, and work really well for finding prospective home buyers. Communicating this to the prospective home seller not only frees up your weekends, but shows the home seller the competing agent offering Open Houses as a marketing tool is deceiving them, ignorant of marketing, or both.

Sure, we hold Open Houses, but the seller understands there is only a very small chance someone will buy their home through an Open House. Instead, we put our marketing efforts into online strategies where the home buyer is likely to find their home. During our listing presentation we explain this to the home seller, coupled with NAR's report on the incredibly low value of using Open Houses as a marketing tool. For good measure, we throw in a few ActiveRain blog entries to reinforce our point.

Do you want to separate yourself from your competition in a listing presentation? Simply expose the Open House myth and you are head and shoulders above the competition in your pursuit of your next listing.