I read this article yesterday and thought about posting a blog entry about it. Well, the article came across my desk today, this time from another source, so I thought it best to suggest it. The article is Search Engine Land's Top Ten Organic SEO Myths. At first, the myths seem fairly straight forward bringing no new news with them, however, as I thought about the myths, I find myself guilty of subtly subscribing to some of them. For instance, I find myself updating pages for the sake of search engine optimization. My pages certainly need work, however, the motive should be for the visitor, not the search engine. Another point I toiled with was the point regarding sitemaps. Sitemaps are helpful, however, I am guilty of relying on them too much for the purpose of indexing.
For the remainder of the points please consider reading the article. Report back if you find yourself guilty of relying on one or more of the myths. BTW, Search Engine Land's blog is a great source of SEO information. Click on the image if interested.