John Battelle Talks With Matt Cutts and Nofollow Attribute The Same As Meta Robots Nofollow?

John Battelle has a short interview with Google spam fighter Matt Cutts. The most interesting part I found was news that the W3C has added a meta nofollow tag to their page with paid links, which Matt seems to say is the same as the completely different nofollow attribute and thus something acceptable for to do by those selling links who fear the wrath of Google.

Let's back up. You can put a meta robots tag on your pages with the value of "nofollow," as described here. This tag, about 10 years old now, long predates any concerns about link selling skewing search results or the nofollow attribute. It is supposed to tell a search engine not to follow any links on a page, for purposes of indexing those links...[more]

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