17 Most Common PPC Mistakes Web Marketers Make

Posted Feb 13, 2007 @ 6:51 pm, Viewed by 778 Visitors, Read 778 Times.

This article written by IgorMord, who manages quite a few PPC campaigns, notices the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month.  Read [more...]

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