Link Building: Measuring Directory Power

Posted Mar 13, 2007 @ 12:39 am, Viewed by 539 Visitors, Read 540 Times.

I’m always looking for tips on link building and am a fan of using directory links as part of the overall link building mix; usually somewhere around 3-5%.

Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com’s directory efforts.

They are also still an important part of Internet marketing in terms of site categorization via co citation, establishing a reputation by being listed with the best sites on the web, and establishing some core anchor text which still has ranking influence.

But besides the major directories, how do you decide which directory or category best fits your site and/or is deserving of having your site listed...[more]

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