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As real estate agents we want our sites to rank well in the search engines. If "Content is King", so the mantra goes, and you have filled your site with content, where are the search engines? I've gone for my area's key real estate phrases, however, I've adjusted and now focus my efforts on the obscure phrases that constitute as much as 90% of my traffic. Here is an except from an article that discusses the concept of optimizing pages for specific search terms: "Effective search engine optimi... Read Full Post

Is a blog today’s must-have in the real estate business? Some proponents say yes. St. Paul, Minn., practitioner Teresa Boardman says she has closed six transactions since May for clients who found her through her blog, www.StPaulRealEstateBlog.com, and she's currently working with six more prospects. One of them lives in France. She suspects that some practitioners don’t have success with the Internet because their Web sites are too mundane. To grab prospects' attention, your Web site or ... Read Full Post

Do you have page that Google is placing in their supplemental index? Written for bloggers, this February 12, 2007 article uncovers the tips and tricks to get out of supplemental results. Applicable to all websites, this article discusses the Google's duplicate content filters. For more information, read here. This article brought to you by The Lane Real Estate Team. We service Kennewick, Richland, Pasco, West Richland Wa, and surrounding areas. Our Company Profiles: Tri City Wa Real Estate Ke... Read Full Post

This article written by IgorMord, who manages quite a few PPC campaigns, notices the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month. Read [more...] Our Company Profile: Active Rain Profile The Lane Real Estate Team About Joe & Colleen Lan... Read Full Post

For real estate agents looking for page optimization, this is a great read I found here. I left the links intact, as they are great reads as well. This is by no means a definitive look at what matters on landing pages. There are more than seven rules. For additional insight I would direct you to this three-part series on Landing Page Optimization. However, these seven basic elements are ones I’ve used consistently for many years now with great results. 1. Have a Clear and Direct Headline Yo... Read Full Post

A great read on developing inbound links... By Andy Hagans and Aaron Wall. Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings. Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots text entry, he echoed a sentiment that many, many webmasters hold on to as a hope: What happens to all those Wavers that think "Getting Links = SEO" when that majority of the Google algo is d... Read Full Post

There is a mystery in the mountains that can be viewed in the Richland Washington area. The historians Gary Lentz and Dave Nicandri, in collaboration with Rob Stratton a surveyor, have collaborated to find an answer to the intriguing mystery of the Lewis and Clark story in Washington: Who saw the conical mountain bearing southwest?This question appears to be of some importance to historians, who have pursued documents to determine the facts; Clark wrote about the mountain in his diary; he app... Read Full Post

Is the home you are selling in need of a little help? Are you willing to do a few Mr. Fix-It projects to get fabulous returns on the value of your house? These five home improvement projects are the most profitable. Buyers value them. They increase the value of the home significantly and are recommended highly buy Realtors and brokers. #1 ~ Cleanup The Yard The landscaping of your Kennewick Wa home is the first thing a potential Kennewick Wa Real Estate buyer sees when they approach your home... Read Full Post

The Home Depot store at Richland's City View development calls itself the West Richland store, and that hasn't escaped the attention of the West Richland City Council. The council said Saturday it once again is thinking about the city's need to distinguish itself from its nearest neighbor by considering a name change. It's just an idea at this point, and the council isn't ready to float any potential names past residents. But one thing was clear from the conversation at a council workshop at ... Read Full Post

I have read a ton of stuff on linkbait over the past year, I thought I would put together a list of the linkbait articles I have come across. Pay particular attention to Andy Hagens Ultimate post, and I like Brian Clarke of Coppyblogger too for his copywriting....[more] Great read on garnering links through linkbaiting. Everything anyone ever needed to know is in this one blog entry! Joe and Colleen Lane are Southeast Washington State Realtors® specializing in Real Estate Tri Cities WA buyer... Read Full Post