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        <atom:link href="https://www.realestatewebmasters.com/blogs/spoken-gently/rss/" rel="self" type="application/rss+xml" />
        <title>Real Estate Tech and You</title>
        <link>https://www.realestatewebmasters.com/blogs/spoken-gently/</link>
        <description>Read the best advice on how to dominate the world of real estate technology.  REW brings your the latest product, industry, and news in their real estate technology blog.  Plus get advice from the industry's top experts with how-to guides and more!</description>
<item>
    <guid>https://www.realestatewebmasters.com/blog/fall-release-preview-unlock-even-more-with-additional-api-key-functionality/</guid>
    <link>https://www.realestatewebmasters.com/blog/fall-release-preview-unlock-even-more-with-additional-api-key-functionality/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>Fall Release Preview: Unlock Even More With Additional API Key Functionality</title>
    <description> <![CDATA[ 
As the weather cools down, our Fall release is just heating up We’re bringing you a sneak peek into a bunch of new features that will be available for users in the next couple of months.


At Real Estate Webmasters, we’re always looking for ways to improve user experience and our platform. Our next release will see a significant update to APIs—giving you more control, greater data access, and seamless integrations to power your custom workflows.





API Settings in the REW CRM


Let’s jump right into what’s changing




Table of Contents




Crash Course: What’s An API And How Does It Work?


Expanding Your Connectivity: Introducing the New Deals API


Better Integrations with Zapier


Greater Lead And Deal Data Availability


Closing Summary





 


Crash Course: What’s An API And How Does It Work?


An API—which stands for Application Programming Interface—key is a code that gives another application permission to be used. Sometimes it is likened to a server at a restaurant that moves between you, the customer, and the kitchen by helping you order your food off the menu, or it might be referred to as a passport, as it grants access.





How APIs work


Essentially, it’s a string of unique code to authenticate you as the correct user. When you add a key and run an application, the API key is delivered to the software and then verified. If correct, then the software will run on the server. If not, then your access will be blocked. API keys are used because they enable dynamic syncing, with data being readable and recorded across platforms. 


Our CRM has the functionality to add API keys directly to your website in order for you (whether you are a single user, a developer, or a program) to integrate third-party software. For example, you might use another tool to keep track of your leads, or use software to collect data for several of your sites if you have them, or add certain AI tools to your website—something that is becoming increasingly popular


In short, an API key sounds pretty complex, but the idea is simple: it works as a password for you to verify your identity on additional applications.


Expanding Your Connectivity: Introducing the New Deals API


Previously, endpoints were relatively restricted, but we’ve opened these up to give you more data regarding your leads. But most significantly, we’re introducing our new Deals API, which provides users with even more flexibility.


The Deals API is included in the regular settings. When you add a new application, there will be a Permissions section where you can select from Deals and Leads. Additionally, you can open an API that covers both Deals and Leads at the same time, or just one.





New Deals Permission when adding a new API Application


As mentioned above, AI tools are quite popular. By integrating, you can have Artificial Intelligence manage, sort, and/or provide insights on your deal information—saving you time, but also providing you with insight on something you might’ve missed.


Within each new API Application, you have the option to select Push Events, which notify the Destination (your third-party software) when a selected event occurs on your website. These include Saved Searches Created, Form Submissions, and other similar metrics. With the new Deals feature, you can now also track Deal Created and Deal Updated.


Better Integrations with Zapier


Connectivity is key, and we want to ensure you can build the tech stack that works best for you. We’re excited to share that our new Deal API feature in the CRM is fully compatible with Zapier.


This makes it easier than ever to act as a bridge between our platform and the hundreds of third-party apps supported by Zapier, allowing you to automate your data flow without the need for heavy custom development. 





Connect Deal data from Zapier directly to the REW CRM


Greater Lead And Deal Data Availability


Alongside the new Deals API, we’ve expanded the Leads API with a suite of new endpoints. While you’ve always been able to create, retrieve, and update lead data, now we can do even more.


With this update, you have the ability to get a hold of a number of your leads (up to 500 at once) with the List All Leads integration. This provides you with access to even more detailed data—a list of leads in a single request—giving you a more comprehensive view of your lead lifecycle. But this is also beneficial if you’re using an application that does not store data in an external database.


This is also in accordance with Deals, which allows you to integrate Deals, Deals Appointments, Deal Offers, and Deal Tags.


Closing Summary


It’s all about connectivity—and adding the additional features you want, when you want them, and giving you full control. 


To summarize, our updates are all about putting you in the driver’s seat. Whether you are building an accounting integration or tracking transaction history outside of our platform, these APIs provide the flexibility you need to customize your data experience. 


And if you ever get stuck or need some help, there is further documentation in the backend for your reference. Plus, your Account Managers are always on standby


Fall Release Preview: Unlock Even More With Additional API Key Functionality FAQs


 What is the new Deals API and what does it do?



The Deals API is a new feature that provides more flexibility by allowing you to integrate and track deal information in third-party software, when connected properly.






 Is Real Estate Webmasters' Deals API compatible with Zapier?



Yes, our new update to API keys allows you to integrate Deals with Zapier.






 Are there any new security features on the API settings page?



Yes, we have introduced enhanced masking for API keys on the settings page, allowing you to collaborate or share your screen more securely without exposing your full keys.






 What is the difference between a regular API Application and an Outgoing API?



An API is for other tools, platforms, or software to read your data. Your Outgoing API allows your site to read others’ data.






 My websites are linked to an API key and data isn’t flowing/working correctly. Why is that?



You may have to add an Outgoing API to your other website to establish a two-way sync. By nature, APIs are one-way, so you must manually configure outgoing and incoming API endpoints on both connected systems.




 ]]> </description>
    <pubDate>Tue, 01 Sep 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/how-to-use-nore-to-rank-higher-and-make-your-pages-look-good-at-the-same-time/</guid>
    <link>https://www.realestatewebmasters.com/blog/how-to-use-nore-to-rank-higher-and-make-your-pages-look-good-at-the-same-time/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>How to use NORÉ To Rank Higher (And Make Your Pages Look Good At The Same Time)</title>
    <description> <![CDATA[ 
We’ve been talking a lot about SEO especially as it pertains to AI. More specifically, AI has significantly changed the way a lot of people search for information. Though we can never be completely sure of what will happen in the future, there is the possibility that AI tools could overtake search engines as the most prominent way to look things up.


Regardless of what will happen, the landscape has been changing, and SEO is evolving with it. That’s one of the reasons why Real Estate Webmasters has been developing new tools to help your site stay relevant. One of our newest features is NORÉ—and it has the capability to help you with both design and SEO.





Real Estate Webmasters' SEO tool for videos: NORÉ




Table of Contents




A Crash Course In NORÉ


Categories For NORÉ


Generating Content From Your Transcripts


Boosting Discoverability with Watch Pages and Schema


Bringing Video Content Directly to Your Readers


Closing Summary





 


A Crash Course In NORÉ


For those unfamiliar with NORÉ (which stands for [Red Streaming Platform That Starts With N] Of Real Estate], this is our newest SEO tool, available in our summer release. It’s a simple concept that started with the idea to better showcase videos on REW sites, and transformed into a powerful SEO tool that integrates AI.


By uploading video transcripts to NORÉ, you can create new CMS pages that can rank, as well as generate new blogs, CMS pages, and social media posts, making it easy to “spread” your content across multiple platforms. For a full tutorial on NORÉ and its features, view our full blog post here.





An example of a video's Watch Page, transcript and snippet code from NORÉ


NORÉ does a lot: it’s both a content generator and a design element that you can add to your pages—making it an incredibly powerful and useful tool that we’re really excited about


Categories For NORÉ


An integral part of NORÉ is the Categories aspect. You can find this tab between “Videos” and “Secret Sauce.” In order for NORÉ to work, you will have to create a new Category. This will then create your first carousel on your Videos (yoururlhere.com/videos/) page.


Your Categories could be anything you want them to be—such as featured listings or tours, area information, livestreams, neighbourhoods, and more. Categories also activate the Video Search Feature, which (like its name suggests) allows site visitors to search all of your active videos.





NORÉ categories on the Renaissance website and in the REW CRM


To create a new Category, select NORÉ within the Content section of the backend. Then, select the “Categories” tab. Click the blue “+” button to create a new Category. Give it a title and click “Save.”


Generating Content From Your Transcripts


NORÉ is an SEO tool that works in conjunction with generative AI. One of its most prominent capabilities is that it can create completely original content from uploaded video transcripts.


By leveraging generative AI, NORÉ allows you to transform these transcripts into a variety of assets tailored for different channels, such as blog posts, social media updates for platforms like Facebook and LinkedIn, and custom CMS pages. This capability is the key to a “distributed content strategy,” ensuring your expertise is visible wherever your clients are looking. In an era of “Search Everywhere Optimization,” being present across multiple authoritative resources—from search engines to AI toolss—is no longer optional. Instead, it’s a requirement for maintaining authority and trust.





Using a video's transcript to generate AI content for Facebook and a blog post


It is important to note that NORÉ does not host videos on the platform. Instead, videos must be uploaded to either YouTube or Wistia. Then, the transcript can be transferred over to NORÉ. 


Boosting Discoverability with Watch Pages and Schema


Another one of NORÉ’s most exciting features is its ability to create original pages alongside original content.


Your Watch Page is your secret weapon for SEO. While standard video pop-ups are designed for user interaction, a Watch Page is built with the intention for Google and AI bots to crawl, understand, and index/recommend your content. When you enable a Watch Page, NORÉ automatically structures your transcript data for better search indexing—giving you a leg up over your competitors and helping spread your awesome content across a variety of channels.





An example of a video's Watch Page when enabled


But your Watch Page also comes attached with schema markups: a technical SEO strategy that helps your content get found. By simply inputting your location details when adding a new video to the backend, NORÉ auto-generates location-based schema markup. This gives your content a significant edge in local search results, allowing you to optimize for “everywhere” without needing to be a technical SEO expert.





Add the location featured in your video to generate location-based schema markup


To view your Watch Page, create a new video in NORÉ. By filling out the link information and ticking &quot;Yes&quot; to Enable Watch Page, you can create a completely original page that is found by removing the &quot;?video=&quot; from your video's unique URL. For example, if your video link is yoururlhere.com/videos/?video=123-maple-street-showing, you can find your Watch Page at yoururlhere.com/videos/123-maple-street-showing.


Bringing Video Content Directly to Your Readers


NORÉ also changes the way your pages look. It comes equipped with a snippet which you can copy and paste across your website whenever you’d like to add this new video element.


When you add a new video, you’ll find the name of a snippet right underneath the name of the video. Simply add this to a CMS page, such as a blog or a community page, and it will embed your content—including the video player, buttons, and transcript. These snippets are responsive, meaning they automatically adapt to fit the layout container of your page, ensuring a seamless, high-quality design regardless of where you place them.





Add your video snippet codes to CMS pages and blogs


By integrating these media-rich snippets, you create a more dynamic experience for your audience, keeping visitors engaged on your site for longer.





Ken Pozek from Pozek Group leveraging NORÉ's video snippet to a community page


Closing Summary


As the search landscape continues to shift toward AI-driven answers and generative engines, staying relevant means evolving your strategy alongside the technology. NORÉ provides REW clients with a competitive edge, combining powerful design elements with cutting-edge SEO tools to ensure your brand remains at the forefront of innovation. If you have a question or if you require some help with NORÉ, our SEO team is always available to assist you. 


Don’t wait for the future of search to pass you by—start exploring NORÉ in your backend today and see how easy it is to elevate your digital presence.


How to use NORÉ To Rank Higher (And Make Your Pages Look Good At The Same Time) FAQs


 My videos aren’t showing up on my Videos page. Why is this?



You must create at least one Category for NORÉ to work If you have completed this step (and you have videos within the Videos tab), connect with Support and we can troubleshoot this further.






 Does NORÉ host videos or can I upload videos directly to the REW backend?



NORÉ only works with videos that are hosted on YouTube or Wistia. Once you've uploaded your Video ID and transcripts from these platforms, NORÉ will be able to showcase your videos on your website and create AI-generated content based on your videos and transcripts.






 Does NORÉ work with YouTube Shorts?



Yes, you can upload YouTube shorts with NORÉ. Simply input the Video ID the same way you would with a regular YouTube video. 






 How can I find the transcripts from my YouTube Shorts?



Replace &quot;shorts/&quot; from your YouTube short's URL with &quot;watch?v=&quot; to view your video short like a regular YouTube video (e.g. https://www.youtube.com/watch?v=videoID). Then expand the description section and click on &quot;Show Transcript&quot; to reveal the transcript.






 What is the difference between Video Snippet Codes and Category Snippet Codes?



If you use a video's snippet code on a CMS page or blog post, it will only add that singular video. Using a category's snippet code will display the videos within that particular category (in a carousel format), similar to what you see on your videos page.






 Do I need an API Key to use NORÉ?



You do not need an API Key to add videos to NORÉ. However, the AI generation section of NORÉ requires an AI key to function correctly. You have the option to use your own OpenAI API Key, or NORÉ can function alongside REWpert AI.




 ]]> </description>
    <pubDate>Tue, 25 Aug 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/1500-hours-a-year-building-ai/</guid>
    <link>https://www.realestatewebmasters.com/blog/1500-hours-a-year-building-ai/</link>
        <author>morgan@realestatewebmasters.com (Morgan Carey)</author>
        <title>I Spend 1,500 Hours a Year Building With AI. Here’s Why.</title>
    <description> <![CDATA[ 
I Spend 1,500 Hours a Year Building With AI. Here’s Why.


I spend 1,500 hours every year building software with AI.


That's 2–4 hours every weekday and another 10–20 hours every weekend.


And I do it every day.


On the surface, that probably sounds crazy.


I'm the Visionary at Real Estate Webmasters. I'm not traditionally a software developer, and we have talented developers who can build software for a fraction of what my time is worth.


I value my time at a minimum of $1,000 USD per hour.


That's not an arbitrary number.


If I took 100 focused hours and dedicated them to enterprise sales, I would need to close $500,000 in total contract value to justify that valuation. At a 20 profit margin, that's $100,000 in profit—or $1,000 per hour.


In enterprise real estate, $500,000 in contract value could be one contract. It could be two smaller contracts. It's an entirely realistic outcome.


So I invest $1.5 million per year of my personal opportunity cost into this work, in addition to the millions Real Estate Webmasters invests in R&amp;D every year.


Why?


Because I believe AI is too important to learn from the sidelines.


We Are an AI-Powered Company


Every employee at Real Estate Webmasters is expected to use AI every day.


We provide our teams with access to leading AI capabilities, including OpenAI, Anthropic and Gemini. Our programmers use AI. Our designers use AI. Our project managers use AI. Our copywriters use AI. Our QA teams use AI.


If I'm going to ask that of our people, I need to do it too.


I've always believed that if I'm going to tell someone something is possible, I should be able to do it myself—or at least understand it deeply enough to know exactly what I'm asking of them.


And in my role, that matters even more.


We run EOS at Real Estate Webmasters, and I sit in the Visionary seat. My five core responsibilities are:




Research &amp; Education


Product Vision


Define Culture &amp; Brand


Enterprise Partnerships


Operations Software




Building with AI directly touches almost every one of them.


I'm Not Trying to Become a Software Developer


This is an important distinction.


The purpose of spending 1,500 hours a year building isn't to replace one of our developers.


It's to become exceptionally good at understanding what is now possible.


And AI has changed something fundamental.


It gives people with deep domain expertise the ability to translate that expertise directly into software.


I've spent more than two decades building technology for the real estate industry. Real Estate Webmasters has completed more than 60,000 custom projects in real estate.


But my experience isn't limited to running a real estate technology company.


I run a real estate team. I'm a Realtor. I sell homes. I work with buyers and sellers. I've hired and fired agents. I collect commissions.


I'm also a real estate developer. I've developed commercial buildings, built and renovated homes, own investment properties and dealt with the operational realities of real estate from multiple perspectives.


All of that experience comes with me when I build.


A traditional developer can be extraordinarily talented, but they don't automatically have that experience.


And without it, they don't build the same product.


Because great software isn't just code.


It's thousands of decisions about what should exist, what shouldn't exist, how people actually work, where friction occurs, what information matters, what can be automated, what shouldn't be automated, and what makes a product genuinely useful.


AI allows me to take decades of accumulated domain knowledge and express more of it directly in working software.


That is incredibly powerful.


The Software Is Only One Part of the Return


Every time I build something, I learn.


I learn what AI is great at.


I learn where it struggles.


I learn what can be automated and what still requires human judgment.


I learn where context matters, where instructions break down, where AI makes mistakes and where quality assurance becomes critical.


I learn where AI can make an experienced professional dramatically more productive—and where the hype gets ahead of reality.


That knowledge feeds directly back into Real Estate Webmasters.


It affects our product vision.


It affects our R&amp;D.


It affects how we train our people.


It affects how we build internal operations software.


It affects how we advise our customers.


And it affects the conversations I have with some of the largest real estate organizations in the world.


That's why the return on those 1,500 hours isn't simply the software I produce.


The knowledge multiplies across the organization.


Education Requires Experience


One of my responsibilities is Research &amp; Education.


That means educating myself, but it also means helping educate our staff and our customers.


There is an enormous difference between teaching something you've read about and teaching something you've actually done.


I've built with AI.


I've broken things with AI.


I've spent hours trying to make something work that the internet would have you believe takes five minutes.


I've seen incredible results.


I've also seen the limitations.


That experience makes me a better educator, a better product leader and a better partner to our customers.


And the more I learn, the more knowledge I can transfer to the rest of Real Estate Webmasters.


That's the multiplier.


There Is a Lot of AI Marketing Right Now


Almost every technology company suddenly seems to be an AI company.


AI is being attached to products, services, consulting practices and marketing campaigns everywhere.


But using AI terminology and actually becoming AI-powered are very different things.


This technology is extraordinarily powerful.


It is also nowhere near as easy as much of the internet makes it sound.


Becoming genuinely good at it takes time.


It takes experimentation.


It takes failure.


It takes iteration.


And it takes actually building things.


That's why I believe credibility in AI has to come from experience.


You have to do the work.


Why We Opened an AI Agency


Real Estate Webmasters has had an agency for decades.


We already have one of the most experienced custom real estate technology teams in the industry, with programmers, designers, project managers, copywriters and QA professionals who have spent years solving complex problems specifically for real estate.


What's changed is how those people work.


Our teams are now AI-empowered.


They're trained to use these tools and have access to leading AI capabilities.


That means we can combine experienced professionals, decades of real estate domain expertise and modern AI capabilities to accomplish things differently than we could before.


We can move faster.


We can explore more ideas.


We can improve quality.


We can reduce costs.


And most importantly, we can help our customers determine where AI actually creates value instead of simply adding AI because it's fashionable.


That's why we opened our AI agency.


Not because AI became a good marketing term.


Because we changed how we work.


Leadership Has to Do the Work


I am an innovator by nature.


Building things gives me energy.


Learning gives me energy.


Teaching brings me my greatest joy.


Taking an idea that doesn't exist and figuring out how to make it real is one of the things I enjoy most.


So while 1,500 hours sounds like another full-time job, it doesn't feel that way to me.


But enjoyment isn't the business justification.


The justification is what those hours allow me to bring back to Real Estate Webmasters.


Better product vision.


Better education.


Better leadership.


Better internal software.


More informed enterprise partnerships.


And a much deeper understanding of the technology that is going to reshape our company, our customers and our industry.


AI is too important to our future for me to understand it from a PowerPoint presentation.


I don't want to tell our staff what AI can do because someone showed me a demo.


I don't want to tell our customers what AI can do because I read about it.


And I certainly don't want to stand in front of the leaders of the world's largest real estate organizations and talk about AI because it's the topic everyone wants to hear about right now.


I want to speak from experience.


So I build.


Every day.


I experiment. I break things. I rebuild them. I test. I learn. And I bring those lessons back to our products, our people and our customers.


Real Estate Webmasters isn't going to be a company that simply talks about being AI-powered.


We're doing the work.
 ]]> </description>
    <pubDate>Sun, 23 Aug 2026 06:33:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/the-essential-pages-to-make-your-real-estate-website-successful/</guid>
    <link>https://www.realestatewebmasters.com/blog/the-essential-pages-to-make-your-real-estate-website-successful/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>The Essential Pages To Make Your Real Estate Website Successful</title>
    <description> <![CDATA[ 
In today’s competitive real estate landscape, your website is more than just a digital business card that showcases listings to those who decide to click. It’s also your most valuable 24/7 lead generation engine. There are a few obvious conventions that a top-tier real estate website needs to follow, including balancing aesthetics with functionality—guiding potential clients seamlessly from the first click to the handing over of the keys.





Caesar Parisi's homepage &amp; community page on bocaexpert.com 


But which pages are truly essential to capturing attention and converting leads? And how do you know what to include and what not? While personal preference, ideal clients, location, and other factors should be taken into account, there are some general guidelines you can follow.


Whether you are a solo agent or leading a team, building a high-performing site starts with a deliberate architecture designed to establish trust, demonstrate authority, and solve problems for your clients. Let’s explore the things a site must have




Table of Contents




The Homepage: Stand Out


Community Pages: Establishing Local Authority


The Blog &amp; Resource Pages: Thought Leadership


Link Building &amp; SEO: The Engine Under the Hood


Closing Summary





 


The Homepage: Stand Out


Sometimes referred to as your “digital storefront”, your homepage should effectively illustrate your brand and important information about you—such as your area of expertise/any speciality, listings, and ways to get in touch with you.


Essentially, your homepage should state your mission: who you are, what you do, and what sort of client you would like to work with. You’ll also want to answer the question of why a client should want to work with you. 


Structurally, this means a large image or video, followed by elements that convey your expertise in your field, without overwhelming your potential clients with too much text or trying to fit everything onto one page. Incorporating interactive elements, such as market analysis tools or real-time market metrics, offer immediate value to the visitor rather than just a sales pitch.





Smith &amp; Associates Real Estate using a video visual for their homepage hero


Your top navigation should link to your site’s most important pages. For real estate agents, this will mean your (top) communities, 


Community Pages: Establishing Local Authority


Community pages are your site’s foundation—or sometimes thought of as the “secret sauce” for SEO. These pages have a significant portion of your site’s content, directly related to your business and the area that you sell in. 


A good community page has the following:




Beautiful, high-quality (and ideally original) images


A descriptive headline and page title


A brief overview of the area


Active listings


More content, with links, that honours the conventions of EEAT







Carly Carey Real Estate Team's Departure Bay community page


From an SEO standpoint, community pages pull in traffic, but more significantly, these pages are beneficial in helping you position yourself as an authority on this area. These pages serve to tell site visitors the things they need to know, making it easy for buyers to visualize what living there might be like.


You’ll also want to link internally to other community pages, when mentioned, blog posts, and subpages—the latter of which is incredibly important and part of the content pillar method. This site strategy involves creating related subpages that support the main page. For example, you might have a main page about Vancouver real estate, with subpages on condos in Vancouver, single-family homes in Vancouver, and townhomes in Vancouver. 


A well-done community page sees a high average session duration—but be sure to include calls-to-action to capture your leads. 


The Blog &amp; Resource Pages: Thought Leadership


While community pages will have information directly related to the area it is about, the blogs section of your site allows you more freedom and flexibility in regards to topics. It is highly recommended to use your blog to reach its full, organic traffic-capturing potential.


Your blog should also follow EEAT—Experience, Authority, Expertise, Trust. You have insider knowledge about the area and the real estate market, so use that to your advantage People are genuinely curious about what it’s like to live there, and when it comes to blog writing, you can showcase this through topics like local business features, market updates, promoting your own listings, home improvement and buying/selling tips, and so much more. 





Mike Perna from The Perna Team practicing EEAT through blog posts


Through this, you build your authority, and use fresh, relevant content to keep your audience engaged. This type of content is great for generating organic traffic, and if used correctly, can get traffic from potential clients that you are actually chasing. In short, you’ll need:




Beautiful, high-quality (and ideally original) images


A title that grabs attention (but still stays relevant)


Great content about something you’re familiar with


Links (internal and external)




Linking your blog articles to other site areas (like community pages, other blogs, and resource pages) also help keep users moving through your site.


Resource pages work in a similar way to blogs. Generally, however, these are more specialized and focus on aspects of the home buying and selling process, through the lens of the area you work in. 


For example, you might have resource pages on mortgages, preparing your home for selling, or what the experience is like with a realtor (and how that would benefit someone). In contrast, a blog post might talk about the history of a landmark building, family-friendly or up-and-coming neighborhoods, new developments, standout restaurants, or just listed properties.


It’s crucial to remember that being helpful—not just promotional—builds the authority that you want.


Link Building &amp; SEO: The Engine Under the Hood


Now that we have the basic pages, we can further discuss the linking process—which is something that is often overlooked but is incredibly important for realtors looking to build out their website.


It’s not enough to just have a great homepage, community pages, and blogs/resource pages. We also need to create an intricate network where all of these pages are linked (and therefore supported) by each other. Not only does this keep visitors on your site for longer, but search engines—and now AI models—recognize the structure of your site and favour it because of it.


There’s still a lot of uncertainty when it comes to AI tools and how best to “show up” in the results, but using Real Estate Webmasters’ features can help make content creation and visibility easier. 


NORÉ, for example, uses AI to instantly create different types of content based off of your original video transcripts, while also creating new video pages and adding schema markups to them. llms.txt is an experimental feature that provides Large Language Models with a “roadmap” of your site so that they can better understand who you are, what you do, and what’s most important. 





Ken Pozek from The Pozek Group showcasing original videos for SEO via NORÉ


Together, these strategies work together to build your site’s reputation, and working with REW gives you a technical edge that is highly-desirable—because it works. 


Closing Summary


While these pages—a well-thought-out homepage, community pages, and blogs/resources—are integral to spotlight who you are, you also have to know if your existing pages are working for you or against you. 


Not sure about your performance? Get in touch with us to discuss our main focuses: websites, leads, and CRM. At Real Estate Webmasters, we help you build a digital environment where your brand shines and your leads convert.


The Essential Pages To Make Your Real Estate Website Successful FAQs


 How often should I post on my blog?



There are no set rules when it comes to frequency of posts. However, keep in mind a few things: don't value quantity over quality, but also don't go so long between posts that you struggle to get any traction. Keep to a doable schedule; for many, that can be once a week.






 Does Real Estate Webmasters offer content writing/blogging services?



REW specializes in PPC and SEO services. Our SEO Specialists can use project time for content development, but this is just one aspect of the work that they can complete for your website.






 Must I have a perfect homepage, community pages, and blog in order to rank organically?



Rather than perfect, strive to have pages that are functional, with good content, links, and easily visible ways to get in touch with you. Content (and building authority) is something that takes a lot of time, so results aren't typically instant






 What tools does REW offer that makes it easier to succeed?



Our powerful CRM and tools such as NORÉ help realtors and brokerages manage leads and develop content.




 ]]> </description>
    <pubDate>Tue, 18 Aug 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/is-your-site-falling-behind-in-the-new-world-of-seo-in-2026/</guid>
    <link>https://www.realestatewebmasters.com/blog/is-your-site-falling-behind-in-the-new-world-of-seo-in-2026/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>Is Your Site Falling Behind In The New World Of SEO in 2026?</title>
    <description> <![CDATA[ 
If you’ve been feeling like the traffic you once relied on is slowly drifting away, you aren't imagining it—and you aren't alone. 


Since search engine giants like Google started to gain prominence in the world, Search Engine Optimization meant playing by the rules that they (and other tech companies, depending on your search preferences) set. However, in 2026, we’re seeing a huge shift in the digital landscape and a lot of consumers have adjusted the way that they find information.





The new world of SEO isn't only limited to ranking in Google


Those at the forefront, like Real Estate Webmasters, are recognizing that this is not the death of search in and of itself, but rather an evolution. That being said, the following questions for those in the real estate industry often arise: where does my site fit in and how do you keep up with everyone else?




Table of Contents




Intro: The Difference Between SEO and PPC


The Rise Of AEO


Understanding the New Rules: Conversational Search &amp; EEAT


The Non-Negotiable: Why Site Audits Matter


The Solution: Let the Experts Lead the Way 


Our Current Promo Deal


Closing Summary





 


The Fundamental Shift: From “Engine” To “Everywhere”


There have been large discussions around the topic of “SEO”. Namely, the change from “Search Engine Optimization” to “Search Everywhere Optimization.&quot; As consumers’ behaviours shift in 2026, as Google’s dominance. Because of this, SEO and traditional “ranking” does not have the same pull as it used to. This is something that can be simultaneously frightening and exciting


While search engines do drive significant traffic, a significant portion of intent has migrated towards AI platforms and chatbots like ChatGPT, Claude, and Gemini. These tools have changed the rules of engagement, moving away from simple keyword matching toward conversational, long-tail inquiries where the AI acts as a personal confidant and trusted advisor to the consumer.


Essentially, AI has become a trusted source for many. And that’s a big deal


The Rise Of AEO


With AI Overviews being heavily featured above actual search results comes AEO, or “Answer Engine Optimization.” When users open up any AI program, they tend to phrase their search as a question, as opposed to a simple search string. For example, instead of, “homes for sale in Nanaimo, BC”, people are asking, “Who are some of the best realtors in the Nanaimo area?” Results are based on the question rather than the keywords.





Gemini's share of AI traffic in the last 12 months via Similarweb


Despite its newness, AEO is another important focus for SEO. And its growing significance means that SEO strategies in 2026 have to shift to meet the needs of the potential clients—or else you will be left behind.


Understanding the New Rules: Conversational Search &amp; EEAT


Smart SEOs have recognized the shift, and understand that best SEO practices now mean more specific, targeted content spread over a variety of platforms. If this seems like a huge undertaking, it’s because it can be; SEO can be overwhelming in general, not even taking into account all of these new rules Because of this, there’s a lot of anxiety around staying relevant and not falling behind others.


Best practices was never about keyword density—but keywords are now beginning to take a backseat. SEO is about establishing genuine authority, prioritizing EEAT (Experience, Expertise, Authority, and Trust), and ensuring your brand is the answer AI favours when a potential client asks a question. Ranking is still something to pursue, however it is not the only avenue in which people are finding you anymore. Arguably, it might be the dominant search method in the next few years.





Understanding the EEAT method


Because these new technologies, EEAT and content pillars then become extremely important, as they work in tandem to help position you as an expert.


 


&quot;EEAT. This is now back to the fundamentals or the basics of SEO: Experience, expertise, authority, and trust. Experience. Can it tell that you have experience in this field? Am I worth listening to? Expertise is different. AI understands how to evaluate. It's one thing to have experience. It's another thing to actually be good at something. Are you regarded as someone who knows what they're talking about? Do people generally have a positive sentiment about you? Can I trust you because of the longevity and because of the tenure? And are you up to date? Are you current? Are you good at this? Authoritativeness, another big one. Do people link to you? Are they comfortable citing you? Do they refer to you a lot? All of that comes around to trust. And trust is also reviews, profiles, things of that nature, things that are really hard to fake. Google has cared about this for a very long time.


And the fun thing is nothing needs to change. Keep doing those best practices. AI cares about it as well.&quot; 


– Morgan Carey, REW Founder, SEO 2.0 + NORÉ Coaching Session, July 22, 2026


 


You can find all of our past coaching sessions (on SEO/AEO, REW features, AI, and more) here.


Content pillars are a linking strategy wherein you create main pages and subpages, where the latter support the former through similar ideas. Surface-level content and keyword stuffing are relics of the past. By creating a &quot;source of truth&quot; within interconnected networks of high-quality information on your website through blogs, videos, and FAQs, you provide the structured data that AI engines need to validate your credibility and recommend your brand.


But both content pillars and EEAT are not enough for you to get the traffic (especially from AI) that you want. That’s where SEOs can step in to help.


The Non-Negotiable: Why Site Audits Matter


The fact of the matter is that the health of your website is no longer just a technical detail. There are changes that can be made that are a prerequisite for high visibility. AI and modern search engines prioritize speed, mobile responsiveness, and accessibility. If your platform is outdated or slow, you aren't just losing prominence within search engine results, you’re also actively destroying your chances of popping up within the entire search ecosystem.





PageSpeed insights for REW's Renaissance website


A site audit can help identify both your site’s strength and its areas of improvement. However, it is important that SEO audits also take into account AI. 


Are your pages optimized? Are you using the recommended technical strategies, such as schema markups and llms.txt? What is your linking structure like? Is your content relevant, utilizing content pillars, and demonstrating EEAT? These are just some of the aspects of your website that our SEO Specialists investigate in an SEO audit.


The Solution: Let the Experts Lead the Way


The good news is that, although strange and new, SEOs are the experts for a reason, and can guide you through the technical considerations as well as the content development. Real Estate Webmasters is at the forefront of AI and SEO/AEO.


Our intelligent tools can help you achieve more visibility and create content in a fraction of the time that it used to take manually. One of our newest tools, NORÉ, does just that By uploading your video transcripts, NORÉ can generate different types of content for a variety of sites and platforms, including blog posts and Facebook posts.





Create original content by using your video transcripts via NORÉ


We can identify exactly where your site is falling behind—from blog topics to Answer Engine Optimization—and provide a clear roadmap for improvement. So don’t let your site call behind while the competition only adapts and gets stronger. Real Estate Webmasters can handle the heavy lifting. We’ll identify the critical updates that you require—so that you can focus on your business and enjoy the last of the summer.


Get in touch with us today to schedule your SEO audit. 


Our Current Promo Deal


Once your audit is complete, our SEO Specialists can also take care of the necessary improvements they’ve identified. In order to make an easier switch over to the technology 2026 requires, we’re offering a promo deal for both new and existing clients.


Our AI-forward platform can handle what you need it to do. Our 250 For 250 Promo Deal offers single agents, teams, and brokerages discounts on our services, AI credits, and more. 





REW's Independence Day/250 for 250 promo


Closing Summary


SEO (and AEO) are more important than ever, and optimizing your site correctly is crucial in such a competitive AI-forward landscape. At Real Estate Webmasters, we’re not just watching this change; we’re leading it. Our team of SEO experts can assist you in finding your areas of opportunity, showing up in the results, and generating leads.


We’re here to help you get your site in shape. So that you have time for the things that matter.


Is Your Site Falling Behind In The New World Of SEO in 2026? FAQs


 What is &quot;Search Everywhere Optimization&quot;?



Search Everywhere Optimization refers to the shift from traditional search engine dominance to a landscape where consumers find information across various platforms, most significantly AI. It emphasizes optimizing for a variety of platforms because there are so many places in which people can find you (beyond just the regular search engines).






 Why are content pillars and EEAT important for real estate websites in 2026?



EEAT (Experience, Expertise, Authority, and Trust) is the foundation for establishing genuine site authority. AI engines use these criteria to validate your credibility; by demonstrating deep expertise and being a &quot;source of truth&quot; through high-quality content, you ensure that AI platforms recommend your brand to potential clients. Content pillars are used to increase your reach through internal linking and subpages.






 What is the value of a site audit in the new SEO landscape?



A site audit is a non-negotiable health check that ensures your platform meets the both the technical and content prequsites for visibility. It identifies areas of improvement specifically for AI.




 ]]> </description>
    <pubDate>Fri, 07 Aug 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/why-both-ppcs-immediate-roi-and-seos-long-term-ai-authority-are-the-best-option-for-realtors/</guid>
    <link>https://www.realestatewebmasters.com/blog/why-both-ppcs-immediate-roi-and-seos-long-term-ai-authority-are-the-best-option-for-realtors/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>Why Both PPC’s Immediate ROI and SEO’s Long-Term AI Authority Are The Best Option For Realtors</title>
    <description> <![CDATA[ 
Being in the real estate business, or any business at all, means a lot of questions surrounding how best to generate Leads through your website. And from this arises the question: is PPC or SEO the better avenue to take?





PPC + Search Everywhere Optimization


Answers to this question aren’t clear-cut. While PPC platforms—from Google Ads and Facebook to emerging channels like ChatGPT—are engineered to generate immediate, paid search traffic, SEO remains the essential, foundational strategy for building long-term organic authority. 


All of this is to say that although it depends on a variety of factors, mastering the balance between the two in this new landscape is no longer an option. Instead, it is a necessity for any contemporary growth strategy.




Table of Contents




Intro: The Difference Between SEO and PPC


What Is “Search Everywhere Optimization” And Why Is It Relevant For Realtors?


Balancing Both PPC And SEO For Maximum Returns


Tracking PPC Performance And Improving AI Search Results


Closing Summary





 


Intro: The Difference Between SEO and PPC


There is a lot of conversation about both SEO and PPC—two services that Real Estate Webmasters provides—especially in regards to what they are, how they work, and what kind of results are typical. 


SEO (once “Search Engine Optimization” and now “Search Everywhere Optimization”) is a strategy that requires a more experimental approach, focused on building an organic search presence over time. PPC (“Pay-Per-Click” advertising), in contrast, is paid traffic that pushes your website to the top of search engines through Google Ads or other platforms. While PPC does often require some trial and error, it is a more stable, guaranteed option for those seeking more Leads.


The digital marketing landscape requires a dual approach to visibility, and PPC sees more immediate results while SEO has historically been a long-game approach. However, this is changing as the way we search for information evolves.


What Is “Search Everywhere Optimization” And Why Is It Relevant For Realtors?


The fact of the matter is that traditional search behaviour is changing, necessitating a pivot in strategy.  Data is showing that a lot more information is found through AI, whether that means asking a chatbot a direct question or quickly reading the AI Overview when using a search engine.





Google's AI Overview search results


Because of this “Search Engine Optimization” has fallen behind the times, and “Search Everywhere Optimization” (that is, optimization for a wider range of platforms) is optimal for the greatest possible reach. Modern users discover information across a more fragmented ecosystem, and “ranking” traditionally is no longer as relevant.


For realtors, the prevalence of AI has altered the way people, potential Leads, find you. Many continue to consider PPC ads a viable option for gaining traffic, as sponsored results are still pushed towards the top of search results, but for those invested in SEO, it can be more challenging to adapt. Especially when people tend not to click on sources when reading AI Overview—thus greatly reducing the number of clicks a site gets.


If Leads are searching in different places, then it is essential to try and tailor your strategy to fit this updated model. 


Balancing Both PPC And SEO For Maximum Returns


SEO and PPC work most effectively when used in parallel, as they capture different types of user traffic. However, SEO is increasingly vital for website relevance as search behaviours shift. As mentioned above, traffic can be funneled away from PPC ads, and the prevalence of AI Overview can impact click-through-rates for even the top organic search results. 


So for realtors asking the question of which is better, the answer is this: there are benefits to using both.


Much like SEO, there are risks for decreased effectiveness for PPC because of AI. This is why it is recommended to use a combination of both. Content creation for SEO then becomes about following the EEAT method: Experience, Expertise, Authority, and Trust. Used with content pillars (a strategy that values interlinking subpages to support main body content), your online presence should be visible across a variety of different platforms (such as social media, forums, etc.). With this in mind, you can position yourself as an expert in your respective area, which produces demonstrable results.





The E-E-A-T method


Informed SEO Specialists know how AI works: it selects new, relevant information to push, however this does not necessarily come from the most popular site or page on the internet. To put it simply, there are ways to optimize your content to gain traffic very quickly—a fact that can make it both easier and more difficult to show up. You can view a demonstration of this in our latest coaching session.


Tracking PPC Performance And Improving AI Search Results


The REW CRM is equipped with a number of tools for you to keep track of incoming Leads, connect with clients, automate certain processes, and more. 


Within the backend, you’ll find the Sources section. This shows you valuable data, such as where your Leads are coming from, your total spend, your cost per lead, conversion rate, deals, deal volume, commission, and other metrics. For PPC, you can sort by Lead Source, which can further be segmented into monthly data within Smart Lists. 





Track your PPC spend with REW CRM's Sources


Sources can help you compare month-to-month data in a simple and easy way, without having to look through a number of different Lead filters or, depending on the platform, sort within the ad platform itself.


Our latest summer release also included the space to include an llms.txt file. This is used for SEO purposes, as it provides LLMs with a roadmap of your site so that it can be read more easily. This file tells AI crawlers more about your site—saving them valuable time to sort through all or most of your pages.





Add an llms.txt file in the REW CRM to improve your AI visibility


Closing Summary


Ultimately, the modern digital landscape for real estate is no longer about choosing between SEO and PPC, but rather mastering the balance between both. While PPC provides the immediate traffic necessary to capture leads today, SEO builds the essential, long-term authority required to maintain visibility in an AI-driven search ecosystem. 


By prioritizing EEAT content standards and utilizing tools like the REW CRM to track performance and improve AI accessibility, realtors can create a sustainable growth strategy. Instead of viewing these as competing options, treat them as complementary pillars that, when balanced against your specific company goals and budget, will ensure you remain found by potential clients wherever they choose to search.


Why Both PPC’s Immediate ROI and SEO’s Long-Term AI Authority Are The Best Option For Realtors FAQs


 Is it better to choose PPC or SEO for real estate lead generation?



This depends on what you wish to achieve, however mastering the balance between both is essential for a modern growth strategy. While PPC is designed for immediate, paid traffic, SEO builds long-term organic authority.






 What is &quot;Search Everywhere Optimization&quot;?



&quot;Search Everywhere Optimization&quot; is the modern evolution of traditional SEO. It is a strategy that stresses the importance of having well-written, original content spread out on a variety of platforms to ensure the greatest reach.






 How does AI impact SEO and PPC strategies?



AI has changed how users find information. For SEO, users might read AI Overviews without clicking through to a website, which can reduce click-through rates. For PPC, traffic can be diverted away from ads. Because both strategies face risks from these changing behaviors, using them in combination is recommended.






 What is the EEAT method for content creation?



EEAT stands for Experience, Expertise, Authority, and Trust. Following this method in your content creation helps position you as an expert in your area, which is key to maintaining website relevance and producing demonstrable results in an AI-driven landscape.




 ]]> </description>
    <pubDate>Wed, 05 Aug 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/important-google-maps-update-for-older-rew-websites/</guid>
    <link>https://www.realestatewebmasters.com/blog/important-google-maps-update-for-older-rew-websites/</link>
        <author>morgan@realestatewebmasters.com (Morgan Carey)</author>
        <title>Important Google Maps Update for Older REW Websites</title>
    <description> <![CDATA[ 
Important Google Maps Update for Older REW Websites


A message from Morgan Carey, Founder &amp; CEO, Real Estate Webmasters


At Real Estate Webmasters, our job doesn't end when we launch your website. We continually invest in keeping your website secure, modern, and compatible with changes made by companies like Google, Microsoft, Apple, and others.


From time to time, those companies retire older technologies. When they do, software companies like Real Estate Webmasters must update our applications to maintain compatibility. This is a normal part of the software lifecycle, and one of the reasons we continue investing heavily in the Renaissance platform.


Google has announced one of those changes.


Beginning in August, Google will retire older functionality used by Google Maps. As a result, websites running on older versions of our platform will lose map drawing functionality and, in some cases, portions of their Google Maps integration unless they are updated.


The good news is that every affected customer has a path forward. The right solution depends on which version of the REW platform your website is currently using.



Customers Already on Renaissance + Google Kubernetes Engine (GKE)


If your website is already running on the latest version of Renaissance hosted on Google Kubernetes Engine (GKE), you're in great shape.


We'll complete the required compatibility update for you at no charge.


Although the update still requires manual work from our engineering team, it's straightforward on the current platform and we'll handle it for you. In most cases, no action is required on your part.



Customers on Renaissance Using the Older Google Compute Engine (GCE)


If your website is running on Renaissance but is still hosted on Google's older Compute Engine (GCE) infrastructure, you have three options.


Option 1 – Upgrade to the Latest Version of Renaissance (Recommended)


This is the option we strongly recommend.


The latest version of Renaissance already includes the required Google Maps compatibility update and offers significantly more than just this one fix.


By upgrading you'll benefit from:




Improved performance


Better security


Ongoing platform support


Much easier future compatibility updates


Access to our newest tools and innovations


You'll gain access to all of the features, improvements, and performance enhancements we've added to Renaissance over the years.




For many customers, upgrading can be completed at no additional cost.


If your website includes significant custom development, some additional work may be required. If that's the case, your Account Manager will work with you to determine the most affordable upgrade path possible.


Customers who choose to renew their agreement can often reduce the upgrade cost substantially and, in many cases, bring it close to zero. A renewal is not required, but it often gives us additional flexibility to help.


Option 2 – Patch Your Existing Renaissance Website


If you prefer to remain on your current version of Renaissance, we can generally apply the required Google Maps compatibility update without performing a full platform upgrade.


Because these websites remain on Google's older GCE infrastructure, the work is considerably more manual and typically requires approximately 2–4 hours of billable programming time.


This addresses the immediate Google Maps issue, but it does not move your website onto our current platform. Future compatibility updates may continue to require manual work.


Option 3 – Do Nothing


You may choose not to make any changes.


If you do, once Google retires the older functionality in August, your map drawing tools and portions of your Google Maps integration will stop working.



Customers Running Websites Built Before Renaissance


If your website predates Renaissance, it's generally seven or more years old and is considered a legacy platform.


Unlike Renaissance websites, there is no simple compatibility patch available.


Updating these websites typically requires four or more hours of custom programming, depending on the complexity of the site.


However, the Google Maps change is only part of the story.


These websites also rely on older hosting environments, software frameworks, and versions of PHP that are gradually reaching the end of their supported lives.


Real Estate Webmasters does not control Google's technology roadmap. We don't decide when Google retires older infrastructure or stops supporting older software. We simply have to adapt when those changes occur.


At some point, these older environments will no longer be supported by Google. It isn't a question of if; it's simply a question of when.


Today, there are fewer than 40 customers remaining on non-Renaissance GCE platforms. These customers represent the very last generation of websites still operating on technology that predates Renaissance.


Rather than investing additional money into aging technology, we believe those resources are far better invested in moving to the latest Renaissance platform where you'll continue receiving new features, security improvements, performance enhancements, and ongoing support.


We currently have engineering resources available to help customers upgrade before these older technologies become a larger issue. We also have promotions available that may substantially reduce upgrade costs. While a renewal is not required, customers who choose to renew can often take advantage of even greater savings.



Why We're Recommending You Upgrade


This announcement isn't intended to create unnecessary concern or pressure.


Our goal is to help our customers make a planned decision before a technology change becomes an emergency.


Upgrading today means:




Your website moves to a modern, actively supported platform.


The required Google Maps update is already included.


Future platform updates become significantly easier.


You'll gain access to all of the features, improvements, and performance enhancements we've added to Renaissance over the years.


Your website remains on infrastructure designed to evolve alongside Google's technology.


You dramatically reduce the risk of future downtime caused by older hosting technology reaching end of life.




Waiting until the last minute often makes upgrades more stressful and, in some cases, more expensive—particularly for heavily customized websites. If Google retires another critical technology before an upgrade is completed, portions of a website could stop functioning until the work is finished.


We would much rather help you upgrade on your timeline than during an emergency.



Our Goal Is to Make This Easy


For most customers, the process requires very little of your time.


Our team performs the technical work, coordinates the migration, tests the website, and guides you through any decisions that need to be made. In many cases, your involvement is minimal.


If you've received a notice from us, we encourage you to contact your Account Manager and discuss the option that's best for your website.


Our recommendation is to upgrade to the latest version of Renaissance on Google Kubernetes Engine. It's the best long-term investment in your website, your business, and your future success.


Thank you for continuing to trust Real Estate Webmasters. We remain committed to helping our clients stay ahead of technology changes—not simply react to them after they occur.


Morgan Carey Founder &amp; CEO Real Estate Webmasters
 ]]> </description>
    <pubDate>Sun, 02 Aug 2026 16:10:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/12-uses-for-automations-to-improve-your-workflows/</guid>
    <link>https://www.realestatewebmasters.com/blog/12-uses-for-automations-to-improve-your-workflows/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>12 Uses For Automations To Improve Your Workflows</title>
    <description> <![CDATA[ 
In a fast-paced real estate market, completing—or even remembering to do so when you’re so busy—smaller, more menial tasks can be a barrier to growth. Whether you are manually routing leads, sending follow-up emails, or gathering information about potential clients’ interests, you are losing valuable time. 


Automations makes this easy, allowing you to set up Triggers, Conditions, and Actions: Essentially, this means that if an “event” happens on your website (such as a Lead clicking on something) and if a described condition is met (like within a specified timeframe), then an action happens (for example, a push notification being sent to someone’s phone). 


And now in Phase 3, Automations is now separated into different Rule Focuses (Lead, Property, and Deal), which means even further customization.





An example of a property-focused automation


This feature can be a little bit overwhelming to set up and work with—but are you using Automations to their full potential? We hope to provide you with some ideas by walking you through 12 different uses for Automations, leaving you with improved workflows and more time on your hands for the important things




Table of Contents




Group Leads Who View Certain Property Locations 


Send Messages When New Deals Are Created 


Stay Informed When A Lead Stage Changes 


Reassign Leads To Specific Agents 


Set Up “Do Not Contact” Lead Rules 


Stay On Top Of Lead Re-Engagement 


Nudge Users When A Lead Views 5+ Listings 


Reroute Leads From Specific Sources 


Know Exactly When A Lead Matches With An Agent 


Notifications For Properties Viewed Over A Certain Price 


Tagging Leads For Additional Metrics 


Customize Correspondence With Tags 


Closing Summary





 


1. Group Leads Who View Certain Property Locations


As mentioned, Phase 3 splits automations into three different Rule Focuses (Lead, Property, and Deal). Our new Property Rule Focus also provides users with a number of different Trigger, Condition, and Action combinations centered around listings/properties on the site. This new phase also introduced MLS integration, which allows you to personalize your Rule even more.


Instead of relying on trending search preferences from Phase 2, you can now set up an Automation to automatically put Leads into a Group when viewing certain information about properties. For example, if you want to focus on a specific city/location, you can sort leads easily with a new Property Rule.


[Select Property Rule Focus]


Trigger → Property Viewed


Condition → City [Has: City Name]


Action → Groups [Select Group]


2. Send Messages When New Deals Are Created


Deal Rule Focus is another part of our latest update of Automations. Like its name suggests, Deal Rules center on creating automation actions for activity regarding Deals.


One of the ways you can save time and keep track of new Deals being created is by setting up an Automation. After selecting “Deal Created” as the Trigger, you specify specific Agents, Offer Dates, Listing Price, and more, and then set up an Action to send you (or someone else) an email reminder.


“Congratulate your Agent on closing a new Deal,” you might write in an email to yourself—and this can also be a great way to track performance


[Select Deal Rule Focus]


Trigger → Deal Outcome [Won]


Condition → Agents [Select Agent Name] / Or [Leave Blank]


Action → Email [Specify Recipient]





Create a automation to congratulate an agent for closing a deal


As an alternative, you can also set one up for when a Listing Contract is created or when an offer is won.


[Select Deal Rule Focus]


Trigger → Deal Stage Changed [Select Listing Contract] / Or Deal Outcome: Won


Condition → Agents [Select Agent Name] / [Leave Blank]


Action → Email [Specify Recipient]


It’s always a great idea to keep consistent, open communication with your clients. You can also send thank you emails to Deal Parties (Buyers) and Deal Parties (Sellers) automatically by following the same process. Just select either option as the email recipient


3. Stay Informed When A Lead Stage Changes


It can be quite time-consuming to keep track of and follow up with all Leads, especially if working with many clients simultaneously. One way Automations can help sort out old Leads is by letting you know when a Lead Stage changes.


[Select Lead Rule Focus]


Trigger → Lead Stage Change [Select Group]


Condition → [Leave Blank]


Action → Email [Assigned Agent]


You can also add a Note to the Lead details or even put these Leads in a Group.


4. Reassign Leads To Specific Agents


If there is a large team of Agents, each with their own specification or preferred client, you can automatically reassign Leads to certain Agents to speed up your workflows. There are a number of Conditions you can select within the Lead Rule Focus based on your desired criteria, such as City/Listing City, Created Date, Interests, Budget, and more.


One frequently used metric is if a Lead does not have a phone number, or if a phone number is invalid.


[Select Lead Rule Focus]


Trigger → Lead Stage Update


Condition → Has Phone Number: Is False


Action → Agents [Select Agent]


5. Set Up “Do Not Contact” Lead Rules


Sometimes a Lead does not want to be contacted—for any reason whatsoever. While the Lead is not able to receive automatic messaging, Agents still (accidentally) make contact, an action that could aggravate the Lead even further.


In cases like these, you can manually send a text message to an Agent letting them know about this situation. Think of this Automation like a safeguard


[Select Lead Rule Focus]


Trigger → Lead Unsubscribed


Condition → [Leave Blank]


Action → Group [Add to Unsubscribed Group] / Text, Email, And/Or Push Notification [Select Assigned Agent]





An example of an automation for leads who request to be unsubscribed


6. Stay On Top Of Lead Re-Engagement


On a brighter note, there are times when an old Lead comes back to your website. Jumping on this activity as soon as possible can be beneficial. Instead of relying on the autoresponders, you can send a message directly to a Lead (or set up an automatic reminder to yourself) when they become hot again.


[Select Lead Rule Focus]


Trigger → Lead Returns To Website [Select After 2 Months]


Condition → [Leave Blank]


Action → Email [Select Lead] / Push Notification [Assigned Agent]


Additionally, this rule can also be set up as follows:


[Select Lead Rule Focus]


Trigger → Form Submission [Select Form]


Condition → Last Active [More Than X Days]


Action → Email [Agent]


7. Nudge Users When A Lead Views 5+ Listings


Lead activity is tracked within the CRM when a user is logged in. If a Lead views more than 5 listings, it can be a sign that they are a serious buyer/seller, and it could be proactive to message this Lead directly.


[Select Property Rule Focus]


Trigger → Property Viewed


Condition → Number Of Viewed Listings [Select More Than 5]


Action → Email [Assigned Agent]


You may also want to set up this Automation to notify the Agent or the Super Admin (through Custom Recipient), as this could be useful information for them to know


8. Reroute Leads From Specific Sources


At Real Estate Webmasters, one of our services that we offer is Pay-Per-Click Advertising. You may want to reroute Leads to an Agent based on their Source (where they have come from)—for example, PPC Leads.


[Select Lead Rule Focus]


Trigger → Lead Created [Any Lead]


Condition → Sources [Select Google PPC]


Action → Agents [Select Agent To Reassign] / Email [Assigned Agent]


You may also want to set up an Action, see above, that also emails the new Agent when this Lead is reassigned to them.


9. Know Exactly When A Lead Matches With An Agent


When a new Lead is matched to an Agent, you can set up an Action Plan (or even send out an email) to help guide Leads and Agents through the process.


[Select Lead Rule Focus]


Trigger → Lead Stage Changed [Matched With An Agent]


Condition → [Leave Blank]


Action → Action Plan [Add To Specified Plan]


If a Lead goes quiet, there is also the option to set a reminder to follow up with a Lead.


[Select Lead Rule Focus]


Trigger → Lead Stage Changed [Unable To Contact]


Condition → Agents [Has Assigned Agent]


Action → Email [Assigned Agent]


10. Notifications For Properties Viewed Over A Certain Price


As mentioned, some of the filters have been moved around with the arrival of Phase 3 of Automations. Perhaps most significantly are the shift of listing filters, which were once sorted within Leads and are now more easily found within the Property Rule Focus.


You can set up an Automation to be notified with Leads view an assortment of different listing metrics, such as:


[Select Property Rule Focus]


Trigger → Property Viewed


Condition → Price Range [Is More Than Variable] 


Action → Email/Text/Push Notifications to [Assigned Agent]


You can also send messages to Leads or to Custom Recipients. This can be helpful depending on your end goal, such as checking in with a Lead. Or, this Action could let someone else on the real estate team know that this Lead is active, or this could be relevant data for another purpose.


11. Tagging Leads For Additional Metrics


In the case of wanting additional tracking or measuring for Triggers, perhaps to keep track of something that is currently unavailable as an option within Automations, you can set up a Tag for these Leads. Additionally, this can also be a way to keep things organized.


You can simply add or remove existing Action Plans or Groups (or other variations), and add Tags instead.


[Select Lead Rule Focus]


Trigger → Lead Created


Condition → Agents [Select Has Specific Agent] / Or Leave Blank


Action → Group [Remove Selected Group(s)] Or Action Plan [Remove Selected Action Plan(s)] / Lead Tags [Select Tag]


12. Customize Correspondence With Tags


When you send off an email or text as an Action, you are able to customize the message within the dialogue box.


In the bottom right corner, you will see a list of “Available Tags” along with a blue button that says “More Tags.” Clicking on this will open up a window where you can view all of the tags you can use to personalize your message. Some of the available options include adding a Listing Address, a Deal Name, a Lead’s first and/or last name, and more.





Use our Available Tags to personalize your messages


However, these tags change depending on your Rule Focus—which is another reason why it is integral to properly set up your rules.


Closing Summary


With our updated Automations—now separated into dedicated focuses for Leads, Properties, and Deals—you can reclaim your time and ensure no Lead falls through the cracks.


Ready to start? Log into your CRM today and navigate to the Automations tab to start building your first rule


12 Uses For Automations To Improve Your Workflows FAQs


 What are the three &quot;Rule Focuses&quot; for Phase 3 of Automations?



Automations is now divided into Lead, Property, and Deal Rule Focuses. While your old rules will remain active, any new rules will have to follow this new format.






 Can I customize the messages sent by Automations?



Yes. When you set up an action to send an email or text, you can use the “Available Tags” feature in the dialogue box to personalize messages with information like client and agent names, listing details, or deal information.






 What is the benefit of using the Property Rule Focus?



The Property Rule Focus allows you to set up listing-focused automations with MLS filters.






 How do Automations simplify Deal management?



The Deal Rule Focus centers on tracking activity related to your deals, such as tracking deal creation, offers, appointments, and stage changes.




 ]]> </description>
    <pubDate>Tue, 28 Jul 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/elevate-your-website-design-with-the-snippets-library/</guid>
    <link>https://www.realestatewebmasters.com/blog/elevate-your-website-design-with-the-snippets-library/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>Elevate Your Website Design With The Snippets Library</title>
    <description> <![CDATA[ 
Finding the right look for your pages and your site just got easier We are thrilled to announce Snippets Library, a powerful new feature that is also included in our latest summer release. You can find all of the available features and tutorials here. 





Just a few of many snippets available in the new Snippets Library


Designed to streamline your creative process, this example guide is your centralized hub for exploring and implementing design elements that make your website stand out. Check out more of what the Snippets Library can do below




Table of Contents




A Quick Glance At The New Snippets Library 


How REWpert Can Lend A Hand


More Customization With Our Canvas Feature 


Closing Summary





 


A Quick Glance At The New Snippets Library


The Snippets Library is one of six new features that we’ve just introduced in our latest update, and one of two that revolves around improving page design. You can find your new Snippets Library page within the backend of your site, as well as at the Snippets Library URL (www.yourwebsitehere.com/snippets-library).


Think of the library as your visual workspace. It allows you to see all available design snippets exactly as they would appear on a live page, giving you a clear preview before you commit to a design. You can explore different layouts, incorporating both images and videos, to elevate your website for free. 


Each snippet within the Snippets Library provides you with important information regarding ideal character counts, the type of content you could add, and the formatting of the images/videos that would look best.





The Parallax Background CTA snippet showing a recommended character count


As well, each snippet is interactive, with a button located right underneath that takes you directly to the backend code. When clicked, it opens up the code in a new tab for your convenience. Simply copy the snippet, rename it, and alter the code as you desire. More instructions are built into the code itself, providing you with a guide of where and what to change. 





In the backend, it is recommended to copy the snippet before making any edits


It is recommended that you copy the snippet as opposed to altering the original one. This preserves the code if you need to make more copies or if something goes wrong while you are changing things. However, If you ever feel like you've gone too far, reverting to the original is just a click away.





Check the Revert Snippet box to change the snippet back to it's original settings


How REWpert Can Lend A Hand


The Snippets Library is designed to inspire, showcasing what is already available to you. By making these tools more accessible, we hope to empower you to experiment with unique page layouts and snippets that truly represent your brand.


However, we understand that sometimes editing code can be a bit overwhelming. That’s where REWpert comes in. Equipped with a built-in knowledge base, our AI assistant can help you personalize and edit your snippets—giving you community blurbs, highlights, and more in a matter of seconds.


Simply open REWpert, select the snippet, type your instructions within the REWpert chat, and let our bot do its thing. It’s the perfect way to personalize your snippets and speed up your workflow.





Use our AI-bot REWpert to assist with editing the snippet markup


If you would like to learn more about REWpert, please connect with your Account Manager. 


More Customization With Our Canvas Feature


While the Snippets Library illustrates what is already installed on your site, the Canvas Page Template feature (another new feature in our summer release) opens the doors for even more possibilities.


You’ll find the Canvas Page Template with the other Page Templates (Cover, Content, Community, etc.). This feature renders your page completely blank, providing you with a clean slate to inject your own custom CSS code into the Head section. So for interested coders (or those utilizing the wealth of AI programs that can assist you), this feature saves you design time and money—giving you the control to create the layout that you want.





The new Canvas Page Template


In short, the Canvas Page Template gives you complete control over your designs, and the sky is truly the limit But in case you get stuck on your creative journey, our Experts are always here to assist you.


Closing Summary


The summer release brings powerful new ways to customize and elevate your website design. With the new Snippets Library, you have a visual, interactive workspace to explore and implement pre-built design elements quickly. For those seeking total creative freedom, the Canvas Page Template offers a blank slate for anything you can dream up.


So whether you're utilizing our library or crafting your own designs, our team is here to support you every step of the way—so start experimenting and see where your creativity takes you


Elevate Your Website Design With The Snippets Library FAQs


 Is the Snippets Library available on all REW sites?



The Snippets Library will be available to clients receiving our new summer release update. For more information, connect with your Account Manager.






 Is it possible to revert a snippet back to its original code?



Yes, you can revert an example snippet back to its original code if anything happens.






 Can REWpert help with content writing and coding?



Yes, REW's AI assisstant, REWpert, has been designed to help you with your content and coding needs.






Does using the Canvas Page Template render a page entirely blank? Not even adding a logo or the top navigation?



The purpose of the Canvas Page Template is to provide you with an entirely blank canvas for which you can work. All code must be added by you, which means that complete customization is possible.




 ]]> </description>
    <pubDate>Tue, 21 Jul 2026 01:27:00 -0700</pubDate>
</item>
<item>
    <guid>https://www.realestatewebmasters.com/blog/whats-new-in-our-summer-release/</guid>
    <link>https://www.realestatewebmasters.com/blog/whats-new-in-our-summer-release/</link>
        <author>marketing@realestatewebmasters.com (REW Marketing)</author>
        <title>What’s New In Our Summer Release</title>
    <description> <![CDATA[ 
Summer is here, and with it comes a significant upgrade to the REW platform These new and powerful CRM changes are designed to streamline your workflows, help you stay organized, and allow for more innovation with up-to-date tools centered around SEO and AI.





These new updates are focused on providing you with powerful tools to compete in today’s evolving market. Here’s an in-depth look at the key features included in our latest release 




Table of Contents




Automations Phase 3: Organization Made Easy


llms.txt: Future-Proofing Your Site for AI 


NORÉ: The Content Multiplier


My Homes &amp; Compare Listings: Conversational Sales, Elevated


Snippet Library: Design Elements All In One Place 


Canvas Page Templates: Personalization Through Your Own CSS


Closing Summary





 


Automations Phase 3: Organization Made Easy


Our first new feature is Phase 3 of Automations—which deploys greater customization of Automations and improved organization. Phase 3 sees a separation of Rule Focuses into Lead, Property, and Deal, with each of these focuses having individual selections for Triggers, Conditions, and Actions. MLS integration has also been added.





The new Triggers that can be applied are as follows:




Email Received: If a Lead replies to an email.


Text Received: If a Lead replies to a text.


Lead Returns to Website: If an existing Lead visits the site again (can set a timeframe of days, weeks, months, or years).




There are also twenty-three Conditions that can be selected within a Deal Rule, as well as new Property Filters within Conditions for Property Rules.


In addition, we've expanded the Email and Text Actions in both Lead and Property Rules. You can now send notifications directly to the Lead, in addition to the existing Assigned Agent and Custom Recipient options.


To set up a new Automation, complete these steps:




Find Automations within the CRM section of the backend. Click on the “Automations” tab.


Create a new Automation by clicking on “+ New Automation” in the top-right corner.


Give your rule a name and description.


Select the type of Rule Focus: Lead, Property, or Deal. If using the Property Rule, select your MLS Feed.


Set your Trigger, such as “Property Inquired.&quot;


Set your Condition, such as “City.”


Set your Action, such as “Email.”


Click “Save” in the top-right corner.




To summarize, Automations Phase 3 aims to make processes easier by automating them—ensuring that you stay organized with more streamlined workflows. 


llms.txt: Future-Proofing Your Site for AI


As AI becomes a popular tool for searching for information online, it is important that your website be as readable for humans as it is for machines. Our new llms.txt feature allows you to define your business context in a structured way that AI models can easily ingest and understand.





To add a llms.txt file to your site, you will need to access the AI settings: 




Navigate to the Settings section of the backend.


Select “AI” on the left-hand menu. Then click on the “Llms.txt” tab.


Paste your markdown text into the box.


Click the Save button.




In order for this file to be as effective as possible, it is recommended that you keep your description accurate and concise, targeting the most important pages on your site. This will help search engines effectively prioritize the most relevant information—with the goal of helping you stay visible in the AI era.


NORÉ: The Content Multiplier


Our next new feature is NORÉ, a tool that removes the time-consuming nature of creating consistent, original content. This new feature does a lot—but most significantly, it can be used for SEO (“Search Everywhere Optimization”).





When you upload a video (either from YouTube or Wistia), NORÉ creates video snippets and watch pages. As well, uploading your video transcripts allows you to generate different types of content, such as a blog post, CMS page, or Facebook post.




Access the Content section of the CRM.


On the left-hand menu, click on the NORÉ tab (found between Navigation and Blog Posts).


Upload your video by clicking on the blue check button in the top right-hand corner. Or, edit one of your existing videos/video snippets by clicking on it in the Videos tab.


Fill out the following information (or as much as you can) about the video:Title, Video Platform, Video ID (the string of numbers after https://www.youtube.com/watch?v=), Button URL (if you want to link to another page), Button Text, Chapters (time and title), Description (of video), Image (for thumbnail), Length, Link (which will be the URL for your video page), Overlay Text, Tags, Transcript (can be taken right from YouTube), Location (of where the video was shot).


Select “Enable Watch Page” if you would like for your unique video page to be live on your website.


Click “Save” to save all information.




Doing this will create a Watch Page on your site which can have SEO benefits. Each uploaded video has a custom URL and schema markup—an entirely new, unique page that’s already optimized for SEO.  A video snippet is also created that can be added to a CMS page, seamlessly embedding your video (and its transcript) within the existing content on your website.





Additionally, with NORÉ, you also get a new Video page (www.yoururlhere.com/videos/). Here, you can add/remove videos, showcased within carousels. Carousels can be edited within the Categories section.





Along the top of the NORÉ section in the backend, you will also find the tab for Categories. This is where you can add new carousels on your Videos page. 




Select the blue&quot;+&quot; button within the Categories tab.


Add a Title of your new Category.


Click “Save” to edit your new Category.


Select whether to show on your Videos page.


Choose which uploaded videos you would like to add to this Category within the dropdown.


Click “Save” when finished.


View your carousels and videos by visiting &quot;www.yoururlhere.com/videos/&quot;.




The last tab within NORÉ is the “Secret Sauce” tab. This allows you to add any personalization to the generation of content. For example, if you would like for the content to use a specific tone or phrase, you can input the instructions here. Just remember to click “Save” when you are done





To generate original content from your videos, you will first need to upload the video transcript.




Click on your video within the NORÉ section of the CRM, or upload a new video.


Paste your transcript into the Transcript window.


Navigate to the Page, Blog Post, Facebook, or LinkedIn tabs within the Transcript section, and click “Generate.”


Copy and paste the content manually or click “Copy” to copy your new post.




And there you go


In short, NORÉ is an exceptionally powerful tool that uses your own words and expertise to create content unique to your brand—while saving you hours of writing.


AI Keys &amp; Troubleshooting


It is important to keep in mind that while the transcription feature is free to use, the AI generation section of NORÉ requires an AI key to function correctly. You have the capability to use your own OpenAI Key, or NORÉ can function alongside REWpert AI. For more information about REWpert, connect with your Account Manager.





My Homes &amp; Compare Listings: Conversational Sales, Elevated


My Homes and Compare Listings bridges the gap between market data and client experience. It can be used by any user with an account on your website, but is especially beneficial for Agents wanting to sit down with potential clients and illustrate real-time listing data. This frontend feature enables you to compare your listing with others currently available on the market, with metrics showing differentiation in number of bedrooms and bathrooms, the square footage, and the price.





In order to turn on Compare Listings, you must first enable this within the IDX settings in the backend:




Within the Content Page, navigate to the &quot;Snippets&quot; tab and click on &quot;IDX&quot; in the dropdown. Select the IDX snippet that you would like to enable the Compare Listings feature.


Scroll to the bottom of the snippet. Underneath the map section, select &quot;Yes&quot; within &quot;Allow Compare Listings.&quot;


Click &quot;Save.&quot;




Compare Listings can be viewed on any CMS page where this IDX snippet is present.


To use Compare Listings, you must also add your property to the My Homes section on your website. This can be done in one of two ways—and please ensure that you are logged in to do this. To add a property through the Dashboard:




Click on &quot;My Dashboard&quot; and select &quot;My Homes&quot; from the dropdown menu.


In the My Homes section, select &quot;Add Home.&quot;


Fill out as much information as you can about your property—with the minimum being the number of bedrooms, the number of bathrooms, the square footage of the property, the estimated asking price, and an image.


Click &quot;Add Home&quot; to save.


If added correctly, it will say that your home has been saved successfully. You can also view all of your homes within your Dashboard, within the “My Homes” section. This is also where you can edit any of your homes.




 Next, you can compare your property to active listings.




On your website, visit a CMS page with an enabled IDX snippet. Check the listings that you would like to compare and click on the &quot;Compare&quot; button to add. 


Your selected listings will appear in the new Compare Listings feature. Within the &quot;My Homes&quot; dropdown, select your home you wish to compare, then click on &quot;Apply.&quot;




You are then able to view all of the data and how your home compares to the selected listings. As an important note, you can only compare one of your own properties at one time.





This feature is an incredible visual aid for Agents seeking side-by-side comparisons of active listings, and can be used to demonstrate how changing certain values could be beneficial for those looking to price their home suitably.


Snippet Library: Design Elements All In One Place


Another exciting feature is the Snippet Library. Developed as a resource, you can view all of the existing design snippets all in one place—showing you exactly how they will look on a page.














 

Snippets available in the new Snippets Library


Simply visit your new Snippet Library page (www.yoururlhere.com/snippets-library/) to edit or find the page within the Content section of the backend.


Each snippet is equipped with the correct character count instructions and a button that directly links you to the backend code from the frontend. All of the snippets have helpful directions in the code for what to replace and where to do so. You can also test your snippets on this page—so you can preview how they’ll look before they actually go live. 


As well, REWpert can be used to assist you. Try pasting a snippet code into REWPert with a prompt that indicates what type of content you want to generate (for example, highlights for a certain community).





Canvas Page Templates: Personalization Through Your Own CSS


There is also a new page template for CMS pages: Canvas. This feature renders a page entirely “blank” so that you can add your own code.




In the CRM, navigate to the Content page and within the &quot;Pages&quot; tab, create a new page by clicking on the blue &quot;+&quot; button.


Scroll to the Page Template section and select “Canvas.”


Create your main content, fill out the necessary page details, and input your custom CSS code within the &quot;Head Section&quot;.


Click “Save” when finished. 




This feature helps you take full control over your site’s aesthetics. You can now inject your own CSS code to personalize the look and feel of your pages, ensuring your brand stands out with a unique design that is entirely your own.


Closing Summary


We’re excited to bring you these powerful updates designed to streamline your workflows, leverage AI, and give you a competitive edge in today’s evolving real estate market. Whether you're automating processes, optimizing for AI, creating unique content, or enhancing the client experience with real-time data, these tools are built to help you innovate and grow. Subscribe to our blog for more tips and strategies on utilizing these features to their full potential.


What’s New In Our Summer Release FAQs


 Are these features available on all REW sites?



These features will be available for our GKE users only.






 Which new Lead Rule Triggers have been added to Automations Phase 3?



Users will be able to select Email Recieved, Text Recieved, or Lead Returns to Website.






 How does llms.txt work?



llms.txt provides a roadmap of your site to crawlers of LLMs. This may help you show up in AI results.






 Does NORÉ create original content?



Yes, NORÉ provides you with original content that you can post on a variety of platforms. It does this by using your original video transcripts that you upload to NORÉ.






 Can I add more than one home to My Homes?



Yes, you can add multiple properties to the My Homes section.






 Does Compare Listings work with sold properties?



Yes, Compare Listings works with sold data, but you must ensure that the IDX snippet is set to the Sold feed.






 If I mess up on a snippet from the Snippet Library, can I get the original code back or is it lost forever?



We recommend copying the snippets from the Snippet Library and making new ones instead of changing the example snippets. However, you can click &quot;Revert Snippet&quot; to get the original code back if you run into this issue






 Where do I put my new CSS code on the Canvas Page Template?



You can paste your CSS code within the Head section.




 ]]> </description>
    <pubDate>Mon, 13 Jul 2026 01:27:00 -0700</pubDate>
</item>
    </channel>
</rss>