Never Judge a Book By Its Cover

As a real estate agent, you may have the tendency to see the homeowner and immediate take note of how they look on the outside as a correlation to the money they may have to spend on a home. There is fault in this judgment, both on a moral level and on a professional level. Let’s walk through a scenario for a bit.

A man and a woman walk into your office seeking a home. They do not have a new car, their clothes are not designer and they look as though they are simple, middle class people. You immediately ask if they have sought after a mortgage and been preapproved and they state they have not. Their accent kicks in and reminds you of a country song. Now you have totally turned off to the needs of this potential home buyer and tell them you are very busy and offer them a card for an associate who has a bit more patience.

Then…..a week later, the associate calls you and thanks you immensely for referring a million dollar client to them. The commission was fantastic and they made enough money off one sale to take the rest of the year off.

You now feel like a heel and hate yourself for missing out on a huge deal just because the buyer did not APPEAR to be the most affluent person on the block.

There is little way to know the financial status of the people who walk through your door, but rest assured there are people that save their entire lives to buy that dream home. While many people have trouble saving even a few dollars to pay for Holiday gifts, others have a knack for saving every penny in hopes of a dream.

In real estate, you have to treat every potential home buyer like they are holding a suitcase full of hundreds because you have no idea what is in the trunk or under the mattress.