Why Aren't Sellers Looking Online?
Almost every other day, we'll get a call from a seller wanting to know if we have buyers who may want to buy their property. Apparently sellers know we have buyers. Question is, why didn't they list with us in the first place? - Because sellers don't look online for an agent or brokerage to list their homes. They start looking online when they become anxious after 60 days without a showing. This have been very frustrating. How can we get the message to the sellers that the buyers are online and that the best exposure for their listings will be online. Thru postcards? Bench advertising? Billboards? Thru farming?
So far we've gotten listings thru referrals and from past clients who are now selling. But the goal is to have as many sellers as we have buyers. The web is very good for catching buyers but so far we haven't found a niche for getting sellers. We're too late for REO listings although we feel that banks should also be more selective on choosing agents and brokerages to list their properties. I've seen so many homes listed with just one ugly photo. Since most of our inquiries are from out of state, they always request for additional photos and we end up taking photos of these listings ourselves to send to our clients. Most of the time the listing agents will not even return our calls, even when we already have offers.
I think there should be a way to be able to reach the sellers online... we just haven't figured it out yet. As soon as we come up with something, we'll let you know.