Why create a website for your vacation home...Use a Blog

Today it is commonplace for vacation home owners to purchase or build a website after  buying a rental home.  Most likely this money is going to be wasted.  Though the intent may be very well placed often the website will never be seen by potential renters.  Though most home owners find this unlikely it is the cold truth.  Even very specific searches using your vacation home's rental name will often not place your website on the first page.  It is simple many companies spend large amounts of money making sure their homes are in front of people searching for homes.  This simple truth makes money spent on a simple website worthless other than showing friends.  Short of home owners who are well versed in search engine optimization it is entirely possible for your site to exist and it never to get a hit.

Most home owners would be better off using a blogging platform.  For those unfamiliar with blogs the major difference between a blog and website is blogs appear in reverse chronological order.  As an example here is a travel blog and Outer Banks vacation website I assist in moderating.  Both are built on the same platform but are independent of each other.  The blog is kept is reverse chronological order.

Though the basic definition of a blog says it is kept in reverse chronological order many of today's blogs are created with static pages and use of a reverse chronological blog.   The advantage of using a blog is it's search engine friendliness.  As soon as you are done creating your home's blog it is more search engine friendly than many of the websites you can purchase for several hundred dollars. 

Using the blog for your vacation home's website also has the bonus of allowing your previous guest's to leave comments.  Today's discerning traveler wants first hand reviews from other travelers and you can easily provide this on the blog format.   Blogs normally can be free to host.  If you are willing to invest some of your time and money on the setup paying for hosting and a domain name can go a long way. 

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