TheRealOBX's Blog: SEO for Vacation Home Owners

Working in vacation rental management I take notice that many more companies are now embracing increased use of the Internet.   This is a great thing.  Every year a larger percent of the population is using the  internet  to book their vacation.  This trend is not going to slow or stop.  It will continue to rise.  This forces many vacation property managers into uncomfortable waters.

     The Internet is now becoming the most important way you can advertise your vacation rental company.  Unfortunately, for many property management companies they have no idea how to go about effectively marketing themselves on the Internet.  This creates a large gap between small and large companies.  Many of the larger companies are fortunate to be able to absorb the…

Since my last blog was, Why create a website for your vacation home...Use a Blog.  Today i am going to show you how to set-up a free vacation home blog using Google's Blogger.   This is a free blog platform provided by Google. 

• The first step is to create an account with Google is you don't already have one.  You will need an existing email address for this.  If you don't have an email address.  You can try Gmail.  The account set-up screen is about 6 areas to fill in.
• Then you move to name of your blog:  This is important:  Name of your blog is one of the keys to achieving good search engine optimization.  For this test mine is:  High Cotton Oceanfont Home Nags Head.  The elements I wanted to include in the title are: Name of the Home,…

Today it is commonplace for vacation home owners to purchase or build a website after  buying a rental home.  Most likely this money is going to be wasted.  Though the intent may be very well placed often the website will never be seen by potential renters.  Though most home owners find this unlikely it is the cold truth.  Even very specific searches using your vacation home's rental name will often not place your website on the first page.  It is simple many companies spend large amounts of money making sure their homes are in front of people searching for homes.  This simple truth makes money spent on a simple website worthless other than showing friends.  Short of home owners who are well versed in search engine optimization it is entirely possible for…