The New Migration to Downtown Los Angeles - Is Urban Living Cool Again?

Originally, back in the 1920's, everybody wanted to live Downtown, to be in the center of the action. But over time, things in Los Angeles began to change - for the worse. Since the 1950’s, real estate in Downtown L.A. was mostly commercial and office space, with very little residential activity. Los Angeles was the original model for the "suburban" way of life: drive downtown to work but live 20 minutes away. However, over time, those 20 minutes became 45 minutes as congestion choked the "suburban" way of life. Fast forward to today, and Los Angeles county residents now have a choice. No longer do they have to live in the suburbs if they don't want to.

With the arrival of a new generation of civic and business leaders at the turn of this millennium, Downtown Los Angeles has taken the initiative to define its next era: the urban lifestyle motif. Let's return to the days when living in the city was considered the height of style, identity and convenience. By passing a record number of revitalization programs and zoning laws, Los Angeles is resurrecting the magic of its heyday by recreating an entirely "new" Downtown – boutique city living.  Classically ornamented bank buildings from the 1920s-1930s have been converted into affordable lofts and condos; fashionably appointed condos are being erected along major corridors like Figueroa, Flower and Grand. With names like the Roosevelt, Eastern Columbia, Evo, Elleven, Luma, Chapman, Brockman, Market Lofts, 1100 Wilshire, 717 Olympic, Ritz Carlton at LA Live, and the list goes on. Yes, residents of L.A. County do have a choice, and they can choose to walk 3 blocks to work.

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