Discounting Real Estate Services

In recent years, discount brokers have emerged offering various services.  The services range from listing in the local MLS up to full blown real estate services.  It is important to note that customers understand what services they are signing up for before they enter in an agreement.  I have found that most people do not know or understand what real estate agents do or how they help their customers.  They simply want their house sold quick and with as little out of pocket expense as possible.  It is very possible for the discounts to be so attractive that the customer over looks the details of the services they are agreeing to.  Home sellers should always make sure they understand the services they sign up for.  What is the cost? The cost may not be a dollar figure.  The cost may be how long it takes to sell their home.

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Discount services are the right choice for some home sellers.  It all comes down to what the seller is looking to achieve.  Take for instance a home located in a neighborhood that averages 2-3 weeks on the market.  The home owners may want to consider a listing agreement that does not include full blown advertising.

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Tom and Betty were looking to sell their home in a few months.  They were talking with their friends Sharon and Dave and found out that their son was a Real Estate Agent.  Sharon gave Betty a business card and told her to give her son a call and he could help them sell their house.  A couple of months passed by..  Tom and Betty were now ready to sell their home.  They saw a commercial on TV advertising a Real Estate company that had unbelievably low priced services.  Instead of contacting Sharon's son, Tom and Betty called the Real Estate Firm they saw on the commercial.  The agent made a very attractive  proposal.  Tom and Betty listed their home with the agent and were very happy with the agreement they made.  Now you are probably thinking this is just a story made up to make a point.  Though the names are different, this is a very true story and I am the son of Sharon and Dave.  The option that Tom and Betty chose limited the exposure to potential customers by cutting corners on advertising.  Also, The home is listed for much more than the average market value for the area.  To this day, Tom and Betty are still living in the home that has not sold and can not understand why there is no one interested in their home.  Betty even asked my mother if I had anyone looking in the area to please bring them by to see their home.

It is important to know what your agent is offering you.  Get the facts and understand before you sign a listing agreement.

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