Forum: Direct Mail Marketing

Just wondering if anyone would share a postcard they have sent out that got some great results? Also wondered if when you are farming do you send the same postcard over and over again for brand recognition or are you sending a different postcard each time? Anyone start a new farm in the last...

I have a great direct mail piece that I use for preforeclosures and short sale leads. My conversion rate is around 5% (for every 100 pieces I send out I get an average of 5 calls) and most of them do turn into short sale sellers. I have created it and perfected it over the last few years. The...

I found that realtors click on the spam button quite easily, instead of unsubscribe. I would be really surprise to see how successful those people are in their business. For sure the person you reported as a spammer will never do business with you again, or send you recommendation. Of course...

Hi there, I've been doing direct mail campaigns for audiologists and health clubs around my area. I have a friend in real estate that I'd like to start doing campaigns for, but can't really imagine who to mail to. I can get super-targeted lists, I'm just not sure who is most likely to be interested...

What avenues are you, or what avenues have you seen your competition doing as far as direct mail marketing. Have you seen any creative and specific marketing tactics and if so, care to share?

Saying that postage is going up more than 10% sure sounds like a lot more than saying postcard rates are going up $0.03 or three cents. But 10% is how any business looks at the increase to the budget. I'm sure everyone here know this isn't a revenue problem, although mail rates are down. This is...

I am looking for email marketing services that have social networks integrated, any idea where to start?

I honestly think direct mail marketing is on it way to the grave. People hate junk mail and worse yet, they hate the people who send out those junk mail. For me, that junk mail don't even make it into my house. I have my recyle bin next to my garage door entrance that I sort my mail there before...

I am looking for a trusted place to get a notice of default mailing list for my short sale marketing campaign. Does anyone have a recommendation for a data company I can get this from that has good quality lists? I am in Orange County California.

Here's another question for you guys. ;) Has anyone actually taken the time to knock on doors in their neighborhood, and if so, how did it work out? I'm thinking of just introducing myself to neighbors, handing out flyers, and asking if they know someone wanting to buy or sell, but I'm curious...

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If you conduct any sort of marketing, whether online or offline, split testing should be a key component to the campaign. This allows to tweak your copy so each and every square inch leads to an action for the reader to perform. For instance, if you have arrows pointing to a home rather than...